If you’re seeking perfection on your website, stop reading this. It doesn’t exist.
In fact the search for perfection might just be more detrimental to your website than anything else.
That homepage that your designer has been tweaking for weeks, stop fiddling and make it live. That ebook you’re still perfecting, launch it now. If you have doubts, [...]

Are you suffering from homepage-itus? The symptoms include:

The belief that visitors always enter your website through the homepage
You send all of your traffic PPC, SEO, or Ad traffic to the homepage
Promoting products, content, email newsletters, or promotions only on the homepage
The belief that the “wow factor” is the most important impression to a customer, so you make [...]

Sometimes we’re our own worst enemy. Below I’ve reflected on 3 ways I’ve sabotaged my websites in the past. Hopefully you won’t follow my example.

Completely redesign it – If you redesign your site from scratch, you’re probably throwing out the baby with the bathwater. No matter what your web design firm tells you, very few websites [...]

About Us. FAQ. Customer Service. Contact Us.

Odds are you have these pages on your website. Last week I raised a question about the value of site if your products disappeared. But here’s another consideration, what if the above pages disappeared?
If your About Us page was gone, would customers still be able to learn about your company, [...]

So much of our day revolves around putting out fires.
404 pages. 500 errors. High bounce landing pages. A low open rate on a marketing email. I’m going to suggest a radical solution to these problems: ignore them.
Why should you ignore them? Because sometimes fixing a failure isn’t the best use of your time. That new landing [...]

Imagine that all your products disappeared from your website. Would anything of value remain? Would your customers still come back?
If your answer is “no”, than you’ve successfully commoditized yourself.
If you’re truly passionate about your business, your site should be overflowing with content and community, both of which should be natural by-products of your real products. Content [...]

We spend a lot of time on obvious customer touchpoints such as our website, products, call-center, and marketing creative. But what about these not-so obvious ones?

Packing lists/invoices – Most packing slips are cold and formal. What if the person who picked and packed the order took an extra 10 seconds to write “thank you [customer [...]

The rapid popularity of Facebook fan pages isn’t surprising considering the failure of many websites’ to accommodate conversations with customers. As a result of the inflexibility of many corporate sites, some brands have even begun pushing their Facebook pages over their own website.
But now that everyone’s on the Facebook fan page bandwagon, how can you ensure your page stands [...]

These are all worthy causes. I’m going to suggest to you however that they aren’t the most fruitful pursuits. I’m going to suggest to you that we often bypass the quick-wins in favor of sexier options that we’re more familiar with.
If your email marketing program is entirely focused on determining that right moment to send [...]

The not to-do list is often as important as the to-do list. As you begin planning your web strategy for 2010, consider making these new year’s anti-resolutions:

Stop relying on discounts: Pretend that for the next year your business had to survive selling only full price products or services. Would you survive? What does your answer [...]