These are all worthy causes. I’m going to suggest to you however that they aren’t the most fruitful pursuits. I’m going to suggest to you that we often bypass the quick-wins in favor of sexier options that we’re more familiar with.
If your email marketing program is entirely focused on determining that right moment to send [...]

The not to-do list is often as important as the to-do list. As you begin planning your web strategy for 2010, consider making these new year’s anti-resolutions:

Stop relying on discounts: Pretend that for the next year your business had to survive selling only full price products or services. Would you survive? What does your answer [...]

Many would consider their industry expertise to be a competitive advantage. What if I were to suggest that your knowledge about your products and services can be the greatest hindrance to the success of your website?
Tappers and Listeners
Consider this fascinating study, highlighted in the book Made to Stick by Chip and Dan Heath.
A group of [...]

Most online transactions are fast, efficient, and completely lacking human contact. Why not shock your customers once in a while with a truly personal online experience? Below are 13 ways to get personal (in a good way) with your customers.

Shock your first time customers by calling them within a day of their order. Ask them [...]

Website redesigns are expensive, time-consuming, and hugely popular. Why? Because unlike website optimization, they’re tangible and exciting. You clearly see the end result. In my observation, companies redesign their website’s quite frequently, typically following a predictable pattern:
The Website Redesign Cycle

Company creates website
Company grows tired of website, and realizes it doesn’t meet all of their needs
Company [...]

In the early days, online retail built itself upon the foundation of convenience and value. It was easier to buy online, and many times cheaper. With the astonishing growth of e-commerce, and the unique combination of an always on store with relatively low overhead, some online store owners would assume they’ve got a leg up [...]

For the last several years, I’ve had the privilege of directing the e-commerce site for C28, an online Christian clothing store. In the last 3 1/2 years, we’ve been fortunate to experience a 1600% increase in sales.
I’ve recently been reflecting on lessons I’ve learned through this exciting but tumultuous experience. What follows is a list [...]

For those not mechanically inclined, looking through a toolbox can be overwhelming. It’s frustrating when something is broken, but you’re not sure which tool to use.
Such is the problem for many online business’ when gazing into the vast array of tools available in internet marketing. As with any tool, the internet marketing tactics are best [...]

It’s a dilemma we’ve all faced: sales are hurting for the month, and you’re in danger of missing your goal. You know that if you send one more marketing email to your list (or any campaign for that matter), you’ll hit the target. After all, you’ve calculated your averages – a 15% open rate, 30% [...]

It starts with a clean, professional, easy to use website.
Then you launch a new product line, so you add a new button/ad/page, etc. Innocent enough right?
Next your company receives an award from an industry publication. Why not show it off on the homepage?
Then you read an article about a Google Adsense millionaire. Why not throw [...]