I’m making the list, be sure to check it twice to ensure success for your e-commerce website this holiday season. Offer Bounce Back Discounts: Your site will be flooded with traffic this holiday season. How can you harness that traffic to create year long business? Consider offering a good discount incentive for customers to come [...]

Ever since Shop.org coined the phrase “Cyber Monday” back in 2005, online retailers have realized the sales potential of this first Monday after Thanksgiving. After all, people are back at their office jobs, tired and overweight from the Thanksgiving holiday. What better to do than shop online?  Below I’ve gathered some Cyber Monday marketing ideas [...]

Recently I had a startling realization. In my wordpress drafts folder, I have over 130 blog posts that I’ve started, but never finished. Apparently I’m a bit too ambitious with my “25 Ways to do blank” type posts! In order to force myself to blog more often and in bite-sized portions, I’ve launched a new [...]

Of all websites, e-commerce stores have arguably the hardest time attracting links. The typical etailer’s site lacks substantitive content, and as a result draws few natural links. To make things worse, link requests are often ignored due to the purely commercial nature of an e-store. Link building for e-commerce takes extra patience and creativity. Below are [...]

Remarketing is a popular topic in the web marketing world lately. And it’s no wonder why. Who better to show ads to than your previous site visitors? Personally, I’ve found the ROI on remarketing ads to be incredible, second only to email marketing. If you haven’t yet tried it, what are you waiting for? For [...]

#1 – Barely anyone sees your homepage Far too many online businesses worship at the alter of the homepage. While certainly important, homepages today carry far less importance than in years past. When I review the analytics on most of the sites I work with, the vast majority of visitors never see the homepage. (When [...]

“Facebook ads don’t work!” I’ve heard this over and over. And to be honest, this was my experience up to a few months ago. But then I really got serious about Facebook ads. Keep reading and I’ll share some of the secrets that have helped me obtain up to 600% ROI on some of my [...]

Website testing can be one of the most fruitful website optimization tactics in your arsenal. But, it can also be a huge waste of time. Below are 4 pitfalls I’ve found myself in at one time or another. 1. Testing “Everything” A common axiom in website optimization is to “test everything.” The problem with this advice is [...]

I believe online stores focus too much on technology, too much on traffic generation, and even too much on site conversion optimization, and forget that it’s still all about the product. Everything else is just a tool. Below I’ll share what I believe to be the 4 biggest mistakes made on the product pages of today’s [...]

If you’re seeking perfection on your website, stop reading this. It doesn’t exist. In fact the search for perfection might just be more detrimental to your website than anything else. That homepage that your designer has been tweaking for weeks, stop fiddling and make it live. That ebook you’re still perfecting, launch it now. If you [...]