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Cyber Monday: Tarnish Your Brand, Slash Profit, & Kill Customer Loyalty, All in 24 Hours

by Justin Palmer - November 26th, 2012

Ah, Cyber Monday is here: the peer pressure fueled day when all retailers mutually agree to cut their profits and encourage their customer’s addiction to discounts and promotions. I know that sounds a bit pessimistic, maybe even downright harsh, but hear me out. There are really only 2 reasons why a retailer would offer Cyber [...]

5+ Principles of Social Media Copywriting

by Justin Palmer - April 18th, 2012

Anytime a new medium comes along, we bring along the baggage of an old medium. Case in point, social media. When I peruse the Facebook pages of the world largest brands, I’m struck by how inappropriate the copywriting usually is. In many cases, it seems as if someone in the PR department received the unfortunate assignment of [...]

3 Timeless Social Media Tips

by Justin Palmer - March 19th, 2012

There’s a part of me that hates change. I despise the fact that much of what I learned 3 years ago about social media is now irrelevant. Are there any principles from today that will still stand years from now, regardless of what the new hot network is? I’d like to suggest at least three. [...]

25 Killer eCommerce Link Building Tips

by Justin Palmer - July 29th, 2011

Of all websites, e-commerce stores have arguably the hardest time attracting links. The typical etailer’s site lacks substantitive content, and as a result draws few natural links. To make things worse, link requests are often ignored due to the purely commercial nature of an e-store. Link building for e-commerce takes extra patience and creativity. Below are [...]

10 Tips for Mastering Google Remarketing Ads

by Justin Palmer - June 27th, 2011

Remarketing is a popular topic in the web marketing world lately. And it’s no wonder why. Who better to show ads to than your previous site visitors? Personally, I’ve found the ROI on remarketing ads to be incredible, second only to email marketing. If you haven’t yet tried it, what are you waiting for? For [...]

4 Shocking Truths about your eCommerce Site

by Justin Palmer - April 26th, 2011

#1 – Barely anyone sees your homepage Far too many online businesses worship at the alter of the homepage. While certainly important, homepages today carry far less importance than in years past. When I review the analytics on most of the sites I work with, the vast majority of visitors never see the homepage. (When [...]

6 Secrets to Fantastic Facebook Ad Campaigns

by Justin Palmer - April 4th, 2011

“Facebook ads don’t work!” I’ve heard this over and over. And to be honest, this was my experience up to a few months ago. But then I really got serious about Facebook ads. Keep reading and I’ll share some of the secrets that have helped me obtain up to 600% ROI on some of my [...]

Putting A/B Tests to the Test: 4 Pitfalls of Testing

by Justin Palmer - January 2nd, 2011

Website testing can be one of the most fruitful website optimization tactics in your arsenal. But, it can also be a huge waste of time. Below are 4 pitfalls I’ve found myself in at one time or another. 1. Testing “Everything” A common axiom in website optimization is to “test everything.” The problem with this advice is [...]

4 Reasons your Product Pages Don’t Convert

by Justin Palmer - December 28th, 2010

I believe online stores focus too much on technology, too much on traffic generation, and even too much on site conversion optimization, and forget that it’s still all about the product. Everything else is just a tool. Below I’ll share what I believe to be the 4 biggest mistakes made on the product pages of today’s [...]

The Ultimate Holiday Checklist for E-Commerce Success

by Justin Palmer - November 5th, 2010

I’m making the list, be sure to check it twice to ensure success for your e-commerce website this holiday season. Offer Bounce Back Discounts: Your site will be flooded with traffic this holiday season. How can you harness that traffic to create year long business? Consider offering a good discount incentive for customers to come [...]


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