#1 Email Customers Who Abandon Their Shopping Carts
An extremely smart tactic to bring back lost sales is to checkup on those people who never complete the checkout process. If you have already captured the customers’ email address, advice you can easily send them a friendly message informing them that you’re currently trying to improve your checkout process, and you apologize if they found anything confusing. In addition, you might want to give them a coupon code as an additional incentive for bringing them back.
In my experience with one client, customers were completely blown away that the company cared enough to check up with them. The program was extremely successful, and brought in thousands in sales.