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3 Conversion Tips – #2 Email Me When In-Stock Feature

by Justin Palmer - August 11th, 2007

Add a “email me when in-stock” feature

This feature is a no-brainer for sites that frequently sell out of their inventory. However, sovaldi it’s amazing how few websites actually do it. Here’s how it works: Anytime a customer visits a product detail page that displays an “out of stock” notice, give them the option to be emailed if the item becomes available again. This serves two purposes.

First, it gives you an opportunity to capture their email address (opt in, of course). And second, it gives you the opportunity to save the sale if you re-stock the item. Now wait a minute, you think, most websites don’t allow people to visit pages of items that are out of stock. That’s true, but keep in mind that search engines will keep these pages indexed for some time. In addition, people frequently bookmark pages of products they would like to purchase in the future. This feature is even more useful if you sell a product that comes in multiple sizes or colors. For example, if you sell widgets that are available in both green and blue, and the green widgets are out of stock, your customer’s can be emailed when that color is re-stocked. Just like that, another lost sale is captured! We implemented this program at C28 (checkout the “Email Me When My Size Is Re-Stocked” link under the options section), and it was very successful at bringing back customers who otherwise would have not ordered.

About PWM

Justin Palmer is the founder of Palmer Web Marketing, a Christian website marketing company specializing in Christian e-mail blast marketing and Christian search engine marketing.


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