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3 Conversion Tips – #3 Last Chance Pop-Up Discounts

by Justin Palmer - August 11th, 2007

Create a Discount Pop-Up Window

Another creative way to decrease your abandonment rate is to launch a popup window anytime a customer exits your website while the shopping cart is still full. The popup window can say something like, “Complete your order now, and receive an additional 10% discount.” Hopefully, the customer will re-consider their action and stay to finish their purchase.

 Typically, I’m not a big fan of pop-up windows in general. In order for this to work, it must be executed correctly. If done wrong, the pop-up may be blocked or immediately closed by the user. The pop-up must not look like an add, and must load fast enough before they close the window.

As always, test a system like this thoroughly before implementing.

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