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3 Steps for Getting an Indented SERP Result

by Justin Palmer - November 3rd, 2007

So you’ve got your listing in the top 5. Now what? How about doubling your real estate with an indented SERP result?

So what exactly is an indented result? According to Help Center, “When Google finds multiple results from the same website, the most relevant result is listed first, with other relevant pages from that site indented below it.”

So how to you get an indented Google result? Here’s 3 simple steps:

  1. Identify 2nd Highest Ranking Page for your Keyphrase: Simply do a Google search for the keyword phrase you are seeking to obtain an indented result for. If you don’t have another page that ranks, or you don’t like the current page that comes up 2nd, create a new one.
  2. Link from the 1st Ranking Page to the 2nd Ranking Page: Using your keyword phrase in the anchor text, link from the first page to the second page. Preferrably, use a contextual link within a body of text rather than a sitewide navigational link.
  3. Begin Building Links to the 2nd Page: Depending on the competition for this keyword, you may only need a few good quality backlinks to create the indented result.

Unfortunately, I’ve found that indented results can be somewhat fickle. They are frequently here today, and gone tomorrow. However, with proper link building, you should be able to maintain the result.

About Palmer Web Marketing

Palmer Web Marketing offers Ethical SEO consulting and Local Search Engine Placement for small to medium size companies.

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6 Responses to “3 Steps for Getting an Indented SERP Result” by Justin Palmer

  1. Gabriel Goldenberg Says:

    I’ve found that your site frequently has these small, useful, easy-to-consume tips that are disproportionately helpful relative to their short size (came by a few weeks ago from Sphinn on a similar post). Keep up the good blogging !

  2. Branding Tip: How to Own All 10 Google Results Says:

    [...] In addition to having a presence on the sites above, try using these tactics to create a Google indented listing. [...]

  3. Marketing Consultants Says:

    Hi, thanks for this tip, it is really great, and we will try it soon to see what happens!

  4. Neil Shearing Says:

    I found your page in Google when searching for indented listings. Thanks for the tips.


  5. Ben Hart Says:

    Thanks for the great advice, this is exactly what I was looking for!

  6. 5 Quick Fix SEO Tweaks with Lightning Fast Results | Josh Baker - Practical Advice for Optimizing your Internet Marketing Says:

    [...] #4 – Indented Listing If you already have a page ranking for an important keyword phrase, snagging a second, indented Google listing can effectively double your SERP real estate. How do you get an indented listing? Here’s a 3 step process that works for me. [...]

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