So you’ve got your listing in the top 5. Now what? How about doubling your real estate with an indented SERP result?
So what exactly is an indented result? According to Help Center, “When Google finds multiple results from the same website, the most relevant result is listed first, with other relevant pages from that site indented below it.”
So how to you get an indented Google result? Here’s 3 simple steps:
- Identify 2nd Highest Ranking Page for your Keyphrase: Simply do a Google search for the keyword phrase you are seeking to obtain an indented result for. If you don’t have another page that ranks, or you don’t like the current page that comes up 2nd, create a new one.
- Link from the 1st Ranking Page to the 2nd Ranking Page: Using your keyword phrase in the anchor text, link from the first page to the second page. Preferrably, use a contextual link within a body of text rather than a sitewide navigational link.
- Begin Building Links to the 2nd Page: Depending on the competition for this keyword, you may only need a few good quality backlinks to create the indented result.
Unfortunately, I’ve found that indented results can be somewhat fickle. They are frequently here today, and gone tomorrow. However, with proper link building, you should be able to maintain the result.
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