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3 YouTube Video Marketing Ideas

by Justin Palmer - August 28th, 2007

YouTube video marketing is all the rage. After spying out what companies are doing these days, I’ve listed a few ideas to help you fabricate your own video marketing campaign.

  1. Viral Video Contests: Rather than investing hours of time creating your own videos, why not have your customers do it for you? Try creating a contest centered around your products or your products being used. Reward the winner with a gift certificate, products, or other special recognition. Here’s an example of a YouTube video contest I did for a customer recently.
  2. Video Testimonials: It’s very common to ask your customers for testimonials. Why not ask for a video testimonial? Of course, you may need to provide an incentive for this since it is a big time investment for your customer.
  3. How To Videos: “How To”, or “Do it Yourself” videos are a great way to provide useful content while at the same time promoting your website. YouTube has a category entirely to this type of video, and it is extremely popular. Be sure to link to your website from your YouTube video profile. Also, it’s very effective to offer a teaser as part of the video such as “more How-To video available at www.yoururl.com/videos.” A strong call to action will ensure your videos get responded to in the way you intended. Here’s an example from a company called planiTweb that created an SEO oriented how-to video.

Leave a comment if you have any other YouTube video viral marketing ideas or if you’ve used any of the both. Happy marketing….


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One Response to “3 YouTube Video Marketing Ideas” by Justin Palmer

  1. Justin Says:

    Thanks for this post, some new ideas for me here.Would be interested to know how you usually integrate your video marketing efforts onto your sites. Until recently I always used youtube. I had heard about Amazon S3 but had always thought it was way too complex to integrate into my siteNot long ago I was introduced to this useful software to automate the whole process. VIsit my Easy Video Player Bonus page for more information. It has changed how I do my video marketing,


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