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	<title>Comments on: 4 Creative Ways to Use Transactional or Trigger-Based Emails</title>
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	<description>Ideas for Marketing in Web 2.0</description>
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		<title>By: Nakul Mehra</title>
		<link>http://www.palmerwebmarketing.com/blog/4-creative-ways-to-use-transactional-or-trigger-based-emails/comment-page-1/#comment-1379</link>
		<dc:creator>Nakul Mehra</dc:creator>
		<pubDate>Thu, 03 Jul 2008 14:26:28 +0000</pubDate>
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		<description>We have been doing Email Marketing for quite a few clients in the past months and have found that Trigger Based Marketing used for Birthdays/Anniversaries or any other relevant occasion noted in the merchant&#039;s database has proved to have very healthy conversion rates. A simple email 1 week before your anniversary offering you 20% Off (Along with wishing you Happy Anniversary of course) - can really dominate your buyer&#039;s buying intention and will.</description>
		<content:encoded><![CDATA[<p>We have been doing Email Marketing for quite a few clients in the past months and have found that Trigger Based Marketing used for Birthdays/Anniversaries or any other relevant occasion noted in the merchant&#8217;s database has proved to have very healthy conversion rates. A simple email 1 week before your anniversary offering you 20% Off (Along with wishing you Happy Anniversary of course) &#8211; can really dominate your buyer&#8217;s buying intention and will.</p>
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