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4 On Page SEO Tactics that Still Work

by Justin Palmer - August 31st, 2007

Google’s love affair with links has forced many search marketers to focus most of their efforts on link building. However, many significant gains can still be made by properly executing on page SEO. Of course, gone are the days of meta tag stuffing or endless keyword repetition. But there still exist a few tactics that are extremely effective.

  1. Title Tag: Still the single most important on page SEO variable. I’ve seen a single change to the title tag bring in thousands in monthly sales for clients. The key is to use relevant, rankable keywords.
  2. H1 Tags: Second to the title tag, an H1 tag is the second most influential onsite variable. In the past, some web designers have disliked using it because it makes the font extremely large. However, with an external style sheet, you can use an H1 tag at with any font size you wish.
  3. Contextual Linking: Linking to another page on your site from within the body of text is extremely powerful. Basically, you should create links on your site as if it were an external site. Create a network of pages all linking to each other by different means. Vary the anchor text to create diversity. Avoid keyword stuff links within navigation, as site wide links are very ineffective.
  4. Original Content: Don’t expect your pages to rank if you are copying and pasting content from another site or syndicating content. The SE’s love original content.

On page SEO can still be very effective. Leave a comment if you have know any additional strategies that have worked for you.

About Palmer Web Marketing

Justin Palmer is an eCommerce, SEO, and Web Usability consultant that offers Christian Internet Marketing and specializes in SEO for Church websites.

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5 Responses to “4 On Page SEO Tactics that Still Work” by Justin Palmer

  1. It\'s a Small Web After All... 8 Global SEO Tips Says:

    [...] sometimes do a keyword search and append their country name to it. (e.g. “ipods uk”) By optimizing a landing page for this combination, you can begin ranking for the [...]

  2. Don’t Even Start Link Building Until You… Says:

    [...] wheels obsessing about link building. (I myself included) It’s easy to forget that classic on page and site-wide SEO still [...]

  3. Josh Says:

    Yes I totally agree with the points above. A good seo basic that all webmasters should follow. But as for me, thematic optimization technique which I recently develop will be the optimization process I would implement
    I would add few other things:
    1) Internal link structure, I mean fully qualified URL’s plus link titles
    2) design itself: avoid using java, table-less layout
    3) including key phrase in bold, strong, underline and italic font
    4) navigation should be read after unique content page

  4. prseohub Says:

    Thanks for valuable post about on page work in SEO, I want to more on page work please help me. whay should not discuss about Meta tag. please describ about meta tag of on page work.

  5. drupal development services Says:

    really, all the tactics are important and are usable in SEO, can you do some post for off page SEO.

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