Google’s love affair with links has forced many search marketers to focus most of their efforts on link building. However, many significant gains can still be made by properly executing on page SEO. Of course, gone are the days of meta tag stuffing or endless keyword repetition. But there still exist a few tactics that are extremely effective.
- Title Tag: Still the single most important on page SEO variable. I’ve seen a single change to the title tag bring in thousands in monthly sales for clients. The key is to use relevant, rankable keywords.
- H1 Tags: Second to the title tag, an H1 tag is the second most influential onsite variable. In the past, some web designers have disliked using it because it makes the font extremely large. However, with an external style sheet, you can use an H1 tag at with any font size you wish.
- Contextual Linking: Linking to another page on your site from within the body of text is extremely powerful. Basically, you should create links on your site as if it were an external site. Create a network of pages all linking to each other by different means. Vary the anchor text to create diversity. Avoid keyword stuff links within navigation, as site wide links are very ineffective.
- Original Content: Don’t expect your pages to rank if you are copying and pasting content from another site or syndicating content. The SE’s love original content.
On page SEO can still be very effective. Leave a comment if you have know any additional strategies that have worked for you.
About Palmer Web Marketing