Comments on: A Paradox of Choice: Prioritizing Web Marketing Tactics

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Mon, 20 Jul 2009 11:03:43 +0000

[...] A Paradox of Choice: Prioritizing Web Marketing Tactics [...]

By: Kimberly Nichols

Kimberly Nichols — Wed, 15 Apr 2009 00:59:13 +0000

Great blog post! I especially like the hammer analogy.

By: Steve Kirstein

Steve Kirstein — Thu, 09 Apr 2009 17:36:20 +0000

Nice points, well-written. The problem of bias and self-reference is pervasive in the so-called “social media”. Most are heavy-handed efforts to generate link juice or be provocative without adding actual value.

It’s refreshing when someone offers some content with value in which they don’t necessarily have a direct stake. You have positioned yourself as an expert without resorting to blatant bias or one particular solution.

By: Justin Palmer

Justin Palmer — Wed, 08 Apr 2009 19:24:46 +0000

@ Erin – Thanks for the feedback. I certainly understand your feeling of being overwhelmed with options!

By: Erin Slusher

Erin Slusher — Wed, 08 Apr 2009 19:06:53 +0000

I am so glad I found you. I have been writing a blog for a year, and want to start online marketing. Your post is exactly what I needed to read. If you ask advise, people tell you to do everything. Thanks for making sense of a complex subject and taking the strategy (rather than shotgun) approach. I’ll visit your site again.

By: Justin Palmer

Justin Palmer — Wed, 08 Apr 2009 17:05:02 +0000

@ James – great points, PRACTICAL beats superficial techno-speak

@ Andrew – I think the key is to look for expert consensus. If enough people recommend engaging in a tactic, go for it. The experts that can give real life examples of how its worked for them should be the ones who are trusted.

By: Andrew Compton

Andrew Compton — Wed, 08 Apr 2009 09:49:12 +0000

I agree! And finally someone else you gets it. On a personal note, how do you handle all the biased the so called experts give on sites like linkedin and others. And the sad part is so many people are chasing their tails they’ll believe the hype.

Thanks again, greate advice!

By: James C. Roberts III

James C. Roberts III — Wed, 08 Apr 2009 06:08:50 +0000

I use the “Hammer and nail” metaphor all the time, but as to your list, thanks. However, my frustration with the advice–whether from paid advisors or from sites–is that ALL of it presumes a certain technical knowledge, like where to put pingback code from technorati on a wordpress.com (NOT .org) blog.

Give that practical advice on your blog and websites and spread it far and wide and people with beat a path to your door. Call it something like “How It Works.”