Branding Tip: How to Own All 10 Google Results
Ok, so it’s probably not possible to own all 10 listings on the SERPs for your brand name, but you can certainly try.
First off, why should you care about having more than one result for your company name? From a branding point of view, it lends great credibility. Multiple results on various web properties conveys that you’re “out there” and actively engaged with your customers in many forms. From a public relations view, it’s a great way to potentially push negative press (customer complaints) off the first page.
By utilizing the hugely popular sites of the day, it’s not impossible to own at least 5 out of the 10 top spots on Google. Here’s my list for the top web properties you should have a presence on.
- Your Website (duh!) - If you don’t yet rank for your own company or brand name, don’t read any further in this post. You’ll want to first focus on some basic SEO tactics.
- LinkedIn - The most popular business professional networking site. Your profile page should rank highly for your brand name.
- Press Release Sites - I’ve seen press releases ranking on the first page for years after their initial release. These provide an ongoing source of branding and traffic about previous newsworthy events. PRWeb.com will get you the best results.
- YouTube - Post a short informational video about your company. Google loves YouTube content, so your video may instantly rank first page for your brand.
- Facebook - Facebook now displays a limited public profile, so it can be indexed by search engines.
- Myspace - Declining in light of Facebook, but still possesses great social networking capabilities. Make sure your profile page contains your brand name prominently.
- Squidoo - Create a Squidoo hub for your brand and link it up with your RSS feed, YouTube videos, and Flickr images.
- Hubpages - Similar to Squidoo and a Google favorite.
- Wikipedia - Not every brand is worthy of Wikipedia entry, but it’s worth a try.
- Technorati - Claiming your Technorati space should be the first step after creating a blog.
In addition to having a presence on the sites above, try using these tactics to create a Google indented listing.
Did I miss anything? Be sure to leave a comment. Hope everyone has a great Easter weekend.
Tags: brand marketing Google Search Engine Marketing Search Engine Optimization (SEO)
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March 21st, 2008 at 2:21 pm
[…] IMR editor wrote an interesting post today onHere’s a quick excerptOk, so it’s probably not possible to own all 10 listings on the SERPs for your brand name, but you can certainly try. First off, why should you care about having more than one result for your company name? From a branding point of view, … […]
March 21st, 2008 at 7:23 pm
[…] Phillybits wrote an interesting post today onHere’s a quick excerptOk, so it’s probably not possible to own all 10 listings on the SERPs for your brand name, but you can certainly try. First off, why should you care about having more than one result for your company name? From a branding point of view, … […]
March 21st, 2008 at 7:58 pm
Are you sure that none of this could be clasiffied as “black hat” tactics? Thanks!
March 24th, 2008 at 11:23 am
I don’t think any of these would be considered black hat tactics. Having a brand presence on other popular social websites shows that you are interested in contributing to an online community. Because Google thinks so highly of the sites above, you will also likely rank high for your brand or company name.
March 25th, 2008 at 4:40 am
[…] By utilizing the hugely popular sites of the day, it’s not impossible to own at least 5 out of the 10 top spots on Google. Here’s my list for the top web properties you should have a presence on. Branding Tip: How to Own All 10 Google Results […]
March 28th, 2008 at 10:43 am
I’ll throw in a couple more that I’ve used for reputation management clients.
PRWeb (you can create a company profile)
Zoominfo
Fast Company social networking site
Flickr (your username can be separated with a space which makes a difference!)
Government industry sites (in Canada it’s strategis.gov.ca)
AboutUs.org (wiki where you can write a profile for your domain)
SEOmoz (use this for myself, they purposely set this up so it will rank super high for your name)
Rollyo (custom search engine - gives you a profile)
Twitter
Create an articles account with article directories, they often rank high
If you’re a company, post job openings in Craigslist with your name in the listing title
Guest posting does well too
Sign up with other video sharing sites like Blip.tv
Mashable’s social network ranks highly too.
March 28th, 2008 at 10:45 am
PS, if you’re a blogger, get someone to interview you or your company - using your name or company in the blog post title tag, example:
Interview with Justin Palmer of Palmer Web Marketing: How To Own Google’s First Page
March 28th, 2008 at 12:35 pm
Great tips Linda, thanks!
April 7th, 2008 at 9:27 pm
[…] Web Marketing recently published a blog post on How to Own All 10 Google Results (referring to the 10 listings on the first page of a Google search). This post details ten sites […]