I suppose this post is a good prequel to 25 Ways to Improve Your Product Pages. An extremely crucial step in the buying process occurs on the product category page. Basically, product category pages show listings for all products within a certain category, and provide a link to get more detail on the product page. Every product based e-commerce store has them, but not all of them are equally optimized. While the suggestions below vary greatly in …

Shopping cart abandonment is every online merchant’s worst fear. After all, with all that you invest in marketing your website, it’s painful to leave money on the table when would-be buyers don’t convert to sales. In this post, I’ll share some ways to improve your shopping cart that I’ve used or seen used by other savvy online retailers.

Add Product Thumbnail Images: It’s easy for visitors to forget what they added to their cart. Remind them …

I’m constantly astonished at how many large e-commerce sites have seriously deficient product pages. Many large companies, especially click-and-mortar retailers, seem to forget that products cannot be touched, tasted, or tested over the internet. While the internet will never perfectly mimic the in-store experience, there are dozens of tactics that can be implemented on the product page to increase customer engagement and convert visitors into buyers. Below I’ll describe 25 methods I’ve either used or …