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Archive for the ‘25 Ways Series’ Category

25 Ways to Improve Your Shopping Cart

Saturday, September 22nd, 2007

Shopping cart abandonment is every online merchant’s worst fear. After all, with all that you invest in marketing your website, it’s painful to leave money on the table when would-be buyers don’t convert to sales. In this post, I’ll share some ways to improve your shopping cart that I’ve used or seen used by other [...]

25 Ways to Improve Your Product Pages

Thursday, September 20th, 2007

I’m constantly astonished at how many large e-commerce sites have seriously deficient product pages. Many large companies, especially click-and-mortar retailers, seem to forget that products cannot be touched, tasted, or tested over the internet. While the internet will never perfectly mimic the in-store experience, there are dozens of tactics that can be implemented on the [...]

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