Building customer confidence in your brand is vital to converting first time visitors to your website. This post will highlight 3 customer confidence building tactics I recently discovered.
Who Just Ordered Feature

We all know testimonials are a proven way to boost confidence in your products. Email marketing company Aweber has found another way to leverage the [...]

For this 3 Things entry, let’s take examine creative sales boosting tips retailers are using on their product pages to squeak out more conversions.
Multiple Add to Cart Buttons

If there’s one thing I learned as a salesperson after working 5 years in retail, it’s that you should ask for the sale early and often. On a [...]

With all the modern gadgetry of eCommerce, it’s easy to overlook basics such as site navigation. In this post, the first in the 3 Things series, covering 3 innovative ways e-tailers are differentiating themselves, I’ll review some creative navigation strategies.
Solution Oriented Navigation
Traditionally, both retailers and e-tailers have organized their stores based on product categories. [...]