Building customer confidence in your brand is vital to converting first time visitors to your website. This post will highlight 3 customer confidence building tactics I recently discovered. Who Just Ordered Feature We all know testimonials are a proven way to boost confidence in your products. Email marketing company Aweber has found another way to [...]

For this 3 Things entry, let’s take examine creative sales boosting tips retailers are using on their product pages to squeak out more conversions. Multiple Add to Cart Buttons If there’s one thing I learned as a salesperson after working 5 years in retail, it’s that you should ask for the sale early and often. [...]

With all the modern gadgetry of eCommerce, it’s easy to overlook basics such as site navigation. In this post, the first in the 3 Things series, covering 3 innovative ways e-tailers are differentiating themselves, I’ll review some creative navigation strategies. Solution Oriented Navigation Traditionally, both retailers and e-tailers have organized their stores based on product [...]