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Archive for the ‘3 Things Series’ Category

3 Customer Confidence Builders

Thursday, July 3rd, 2008

Building customer confidence in your brand is vital to converting first time visitors to your website. This post will highlight 3 customer confidence building tactics I recently discovered. Who Just Ordered Feature We all know testimonials are a proven way to boost confidence in your products. Email marketing company Aweber has found another way to [...]

3 Product Page Sales Boosters

Monday, May 12th, 2008

For this 3 Things entry, let’s take examine creative sales boosting tips retailers are using on their product pages to squeak out more conversions. Multiple Add to Cart Buttons If there’s one thing I learned as a salesperson after working 5 years in retail, it’s that you should ask for the sale early and often. [...]

3 Innovative Site Navigation Strategies

Wednesday, May 7th, 2008

With all the modern gadgetry of eCommerce, it’s easy to overlook basics such as site navigation. In this post, the first in the 3 Things series, covering 3 innovative ways e-tailers are differentiating themselves, I’ll review some creative navigation strategies. Solution Oriented Navigation Traditionally, both retailers and e-tailers have organized their stores based on product [...]


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