What’s one thing that all successful e-commerce sites have in common, regardless of their industry, technology, or experience? Their customers trust them.

E-commerce in particular lends itself to a low trust environment. After all, when you make a purchase online, you’re giving money to someone you can’t see, for a products that you can’t touch. Needless [...]

I recall a memorable staff meeting in company I worked for when the following question was directed to me, “What percent of visitors to our website actually by make a purchase?” Upon responding that our website converted about 3% percent of traffic, a panic went off in the room. “What’s happening to the other 97%!?” [...]

In 10 Costly Assumptions, point #10 touched on a topic I’d like to explore in more depth: attracting repeat traffic. First of all, why do we like repeat visitors?

They convert better
They spend more
They’re more likely to tell others
They’re free (you already paid to acquire them)

Here’s 10 ideas for creating loyal visitors by creating a magnetic [...]

“Never assume.” – These 2 words represent the greatest advice ever given to me on the topic of website optimization. Here’s a list of 10 assumptions site owners make (myself included) that could cost you a ton of business.
Assumption #1: People will know how to find your website
We often assume that people have memorized [...]

Building customer confidence in your brand is vital to converting first time visitors to your website. This post will highlight 3 customer confidence building tactics I recently discovered.
Who Just Ordered Feature

We all know testimonials are a proven way to boost confidence in your products. Email marketing company Aweber has found another way to leverage the [...]

Ever had one of those “aha” moments with your website? You know, that instant when you suddenly realize you’ve been doing something wrong for a long time?
What is your site’s stumbling block? Confusing navigation? Broken links? A tedious checkout? Odds are, there’s something hindering the performance of your website. Since it’s usually challenging to [...]

For this 3 Things entry, let’s take examine creative sales boosting tips retailers are using on their product pages to squeak out more conversions.
Multiple Add to Cart Buttons

If there’s one thing I learned as a salesperson after working 5 years in retail, it’s that you should ask for the sale early and often. On a [...]

Recently I had the privilege of quizzing Aaron Wall from SEO Book regarding eCommerce SEO strategies. Below is the Q and A from the interview. A special thanks to Aaron for his time. After the read, be sure to checkout his SEO Training program.

Q: Typically, eCommerce site owners have a harder time generating [...]

The following guest post comes courtesy of Linda Bustos from the Get Elastic Ecommerce Blog. After reading the post, be sure to stop by the blog. It’s a great resource for anything pertaining to Ecommerce, usability, or social media.
When you run an ecommerce website, you have the potential to sell products to [...]

If you’re reluctant to jump into the world of blogging, you’re not alone. Anytime I recommend to a client they should start blogging, a million questions arise. In this entry, I’ll list 6 benefits of blogging for internet retailers.

It Shows your Human Side: Corporations are impersonal. Show your customers there are real people behind your [...]