Ever had one of those “aha” moments with your website? You know, that instant when you suddenly realize you’ve been doing something wrong for a long time? What is your site’s stumbling block? Confusing navigation? Broken links? A tedious checkout? Odds are, there’s something hindering the performance of your website. Since it’s usually challenging to [...]

For this 3 Things entry, let’s take examine creative sales boosting tips retailers are using on their product pages to squeak out more conversions. Multiple Add to Cart Buttons If there’s one thing I learned as a salesperson after working 5 years in retail, it’s that you should ask for the sale early and often. [...]

Recently I had the privilege of quizzing Aaron Wall from SEO Book regarding eCommerce SEO strategies. Below is the Q and A from the interview. A special thanks to Aaron for his time. After the read, be sure to checkout his SEO Training program. Q: Typically, eCommerce site owners have a harder time generating incoming [...]

The following guest post comes courtesy of Linda Bustos from the Get Elastic Ecommerce Blog. After reading the post, be sure to stop by the blog. It’s a great resource for anything pertaining to Ecommerce, usability, or social media. When you run an ecommerce website, you have the potential to sell products to people around [...]

If you’re reluctant to jump into the world of blogging, you’re not alone. Anytime I recommend to a client they should start blogging, a million questions arise. In this entry, I’ll list 6 benefits of blogging for internet retailers. It Shows your Human Side: Corporations are impersonal. Show your customers there are real people behind [...]

“How can I SEO my product pages?” – It’s a good question that I hear frequently. After all, who has the time and resources to build links to hundreds, even thousands of individual products on an eCommerce site? Who has the time to write compelling, keyword rich copy for all these pages as well? Obviously, [...]

When was the last time took a look at your top exit pages? Odds are, there’s a few pages that suffer from higher than average abandonment rates. Off course, at some point, visitors will leave your site. But why not keep them there as long as possible? Below I’ve listed what I think are the [...]

Imagine walking into a brick-and-mortar store, asking an employee a question, and being outright ignored. How about asking a specific, well-thought out question to a store clerk, then watching the employee thumb through a procedure manual, and read you a canned answer that completely misses your question. Sounds ridiculous, but these are everyday occurrences in [...]

The ultimate disappointment for a customer is viewing the product page of an item they really want, and finding it’s not available. Recently, I came across several sites that take a unique approach with handling out-of-stock or discontinued items. Example #1: Lancome-USA Makeup retailer Lancome offers an extremely innovative “Since you liked… Now you’ll Love” [...]

Google has raised the bar. If you misspell a word, it tells you. If you perform a search returning millions of results, they prioritize the results by showing you the most relevant page (usually). Compare that to most internal site search features on eCommerce sites. Not only can they not handle misspellings, they usually to [...]