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Archive for the ‘E-commerce’ Category

3 Product Page Sales Boosters

Monday, May 12th, 2008

For this 3 Things entry, let’s take examine creative sales boosting tips retailers are using on their product pages to squeak out more conversions. Multiple Add to Cart Buttons If there’s one thing I learned as a salesperson after working 5 years in retail, it’s that you should ask for the sale early and often. [...]

Interview with Aaron Wall: His SEO Advice for eCommerce Sites

Tuesday, April 22nd, 2008

Recently I had the privilege of quizzing Aaron Wall from SEO Book regarding eCommerce SEO strategies. Below is the Q and A from the interview. A special thanks to Aaron for his time. After the read, be sure to checkout his SEO Training program. Q: Typically, eCommerce site owners have a harder time generating incoming [...]

7 Ways To Improve International E-Commerce Usability

Monday, April 7th, 2008

The following guest post comes courtesy of Linda Bustos from the Get Elastic Ecommerce Blog. After reading the post, be sure to stop by the blog. It’s a great resource for anything pertaining to Ecommerce, usability, or social media. When you run an ecommerce website, you have the potential to sell products to people around [...]

6 Reasons E-Tailers Need a Blog

Friday, April 4th, 2008

If you’re reluctant to jump into the world of blogging, you’re not alone. Anytime I recommend to a client they should start blogging, a million questions arise. In this entry, I’ll list 6 benefits of blogging for internet retailers. It Shows your Human Side: Corporations are impersonal. Show your customers there are real people behind [...]

10 Steps for SEO-ing Product Pages

Wednesday, March 19th, 2008

“How can I SEO my product pages?” – It’s a good question that I hear frequently. After all, who has the time and resources to build links to hundreds, even thousands of individual products on an eCommerce site? Who has the time to write compelling, keyword rich copy for all these pages as well? Obviously, [...]

6 Ways to Avoid Dead Ends on Your Website

Wednesday, February 13th, 2008

When was the last time took a look at your top exit pages? Odds are, there’s a few pages that suffer from higher than average abandonment rates. Off course, at some point, visitors will leave your site. But why not keep them there as long as possible? Below I’ve listed what I think are the [...]

Online Customer Service Needs a Revolution

Friday, February 1st, 2008

Imagine walking into a brick-and-mortar store, asking an employee a question, and being outright ignored. How about asking a specific, well-thought out question to a store clerk, then watching the employee thumb through a procedure manual, and read you a canned answer that completely misses your question. Sounds ridiculous, but these are everyday occurrences in [...]

Saving eCommerce Stockouts: 3 Ways Retailers Handle Out-of-Stock Items

Tuesday, January 22nd, 2008

The ultimate disappointment for a customer is viewing the product page of an item they really want, and finding it’s not available. Recently, I came across several sites that take a unique approach with handling out-of-stock or discontinued items. Example #1: Lancome-USA Makeup retailer Lancome offers an extremely innovative “Since you liked… Now you’ll Love” [...]

11 Ways to Optimize your Internal Site-Search

Thursday, January 10th, 2008

Google has raised the bar. If you misspell a word, it tells you. If you perform a search returning millions of results, they prioritize the results by showing you the most relevant page (usually). Compare that to most internal site search features on eCommerce sites. Not only can they not handle misspellings, they usually to [...]

13 Best Practices for Handling Web Returns

Friday, December 28th, 2007

Christmas is over, and now the fun begins…. the Handling the returns. As anyone whose ever sent a product back to an online retailer knows, the process is almost as fun as going to the dentist. Some research suggests that even the thought of sending back a return is enough to keep people from buying. [...]

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