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Archive for the ‘E-commerce’ Category

10 Metrics Every eCommerce Site Should Monitor

Monday, October 8th, 2007

We’ve all heard it said “you don’t lose wait by weighing yourself.” However, I beg to differ. Not in regards to weight loss, but rather in reference to monitoring web analytics. Everytime I check my site stats and see improvement, I’m motivated to create even better results. Below I’ve compiled a list of what I [...]

New vs. Returning Visitor Conversion Rates

Sunday, October 7th, 2007

Every website has two conversion rates. One for your first time visitors, and one for your returning visitors. Combining the two results in your overall conversion rate. Recently, while reviewing a client’s Pay Per Click campaign, I was dismayed to find several high volume ad groups were resulting in a 1% conversion. Compared to the [...]

The 10 Commandments of Site Navigation

Wednesday, October 3rd, 2007

Good website navigation is the quintessential web usability principle. Yet so often it is neglected in favor of more glamorous site improvements. Just as a city cannot function without efficient roads and highways, your site will suffer without a logical, simple, and consistent navigation menu. Below I’ve gathered 10 Do’s and don’ts regarding website navigation. [...]

25 Ways to Improve Your Online Customer Service

Sunday, September 30th, 2007

When you consider the competitive advantages of an online retailer, customer service is usually not the first thing that comes to mind. Many e-commerce sites, even the large well-known ones, are known for impersonal, mediocre customer service practices. And yet, the few e-tailors that differentiate themselves on serving their customers such as Zappos become well-known [...]

25 Ways to Improve Your Checkout Process

Friday, September 28th, 2007

Imagine walking into a busy, high traffic grocery store. Despite the large number of customers in the store, you notice abandoned shopping carts strewn about the aisles and checkout lanes. For many online businesses, this example illustrates perfectly the predicament many online retailers find themselves in. Why? For one, I believe many online retailers rarely [...]

25 Ways to Improve Your Product Category Pages

Tuesday, September 25th, 2007

I suppose this post is a good prequel to 25 Ways to Improve Your Product Pages. An extremely crucial step in the buying process occurs on the product category page. Basically, product category pages show listings for all products within a certain category, and provide a link to get more detail on the product page. [...]

25 Ways to Improve Your Shopping Cart

Saturday, September 22nd, 2007

Shopping cart abandonment is every online merchant’s worst fear. After all, with all that you invest in marketing your website, it’s painful to leave money on the table when would-be buyers don’t convert to sales. In this post, I’ll share some ways to improve your shopping cart that I’ve used or seen used by other [...]

25 Ways to Improve Your Product Pages

Thursday, September 20th, 2007

I’m constantly astonished at how many large e-commerce sites have seriously deficient product pages. Many large companies, especially click-and-mortar retailers, seem to forget that products cannot be touched, tasted, or tested over the internet. While the internet will never perfectly mimic the in-store experience, there are dozens of tactics that can be implemented on the [...]

The Nofollow Tag…. the Secret to a Deep Crawl

Tuesday, September 18th, 2007

I know what you’re thinking. The rel=”nofollow” tag is only used when you link to external websites right? According to Wikipedia, the no follow tag is “ a relation tag (rel=”nofollow”) which can be added to any link and is technically a request from the website to search engines to ignore the link.” Basically, it stops [...]

Scan Alert’s Hacker Safe – Is It Worth It?

Friday, September 14th, 2007

First off, this is not a sponsored post. However, it will speak very favorably about Scan Alert’s HackerSafe service based on an experience I had with one of my clients.Basically, there are 3 purported benefits for using the Scan Alert logo and scanning service. Customer’s who see logo feel more secure when checking out, which will [...]

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