First off, this is not a sponsored post.
However, it will speak very favorably about Scan Alert’s HackerSafe service based on an experience I had with one of my clients.Basically, there are 3 purported benefits for using the Scan Alert logo and scanning service.

Customer’s who see logo feel more secure when checking out, which will increase conversions
Scanning exposes loopholes in site where hackers can penetrate
As a deterrent to future hackers who see the logo

In my experience with …

As marketers, we all like to think we know all the answers for our clients. Unfortunately we don’t, which is why we need testing. Especially in regards to email marketing, testing campaigns can be the difference between a moderately successful program and a breakout success. Let me share some variables I’ve tested with my clients in order to determine the best paths to success.
Text vs. Image: Should emails be text or image heavy? In my …

E-commerce has one glaring problem. Because you can’t interact with your customers face to face, you often don’t know what the greatest barriers are that prevent purchases. The savvy e-commerce marketer will do everything in his power to make up for this by interacting with their customer base in other ways. In my experience, the difference between a customer centered company and a self centered company is how they deal with and encourage customer feedback. …