In the past, SPAM filters have relied heavily on a content based filtering system. Recently however, it seems that ISPs are moving towards a reputation based filtering system. Instead of focusing too much on the content of the email, they seem to care more about the reputation of the sending IP address or domain name.
So [...]

Years ago, when email marketing was still in it’s infancy, it was quickly and thoughtlessly adopted by many companies seeking an inexpensive alternative to traditional print media. “Why not email our customers and save thousands in mailing costs?” many executives thought. “Email marketing is cheap, effective, and easy.” Or so they thought.
I’m going to venture [...]

Add a “email me when in-stock” feature
This feature is a no-brainer for sites that frequently sell out of their inventory. However, it’s amazing how few websites actually do it. Here’s how it works: Anytime a customer visits a product detail page that displays an “out of stock” notice, give them the option to be emailed [...]

#1 Email Customers Who Abandon Their Shopping Carts
An extremely smart tactic to bring back lost sales is to checkup on those people who never complete the checkout process. If you have already captured the customers’ email address, you can easily send them a friendly message informing them that you’re currently trying to improve your checkout [...]

The keyword here is mass.
The pandemic of declining open rates and increasing opt out rates with bulk Email Marketing today is a serious problem. These days, a full inbox is about as overwhelming as the ad section of the Sunday newspaper or a mailbox full junk mail. There’s simply too much, and subscribers can’t [...]