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Archive for the ‘Email Marketing’ Category

Content Vs. Reputation Based SPAM Filtering

Saturday, August 18th, 2007

In the past, SPAM filters have relied heavily on a content based filtering system. Recently however, it seems that ISPs are moving towards a reputation based filtering system. Instead of focusing too much on the content of the email, they seem to care more about the reputation of the sending IP address or domain name. [...]

The Hidden Cost of Mass Email Marketing

Monday, August 13th, 2007

Years ago, when email marketing was still in it’s infancy, it was quickly and thoughtlessly adopted by many companies seeking an inexpensive alternative to traditional print media. “Why not email our customers and save thousands in mailing costs?” many executives thought. “Email marketing is cheap, effective, and easy.” Or so they thought. I’m going to [...]

3 Conversion Tips – #2 Email Me When In-Stock Feature

Saturday, August 11th, 2007

Add a “email me when in-stock” feature This feature is a no-brainer for sites that frequently sell out of their inventory. However, sovaldi it’s amazing how few websites actually do it. Here’s how it works: Anytime a customer visits a product detail page that displays an “out of stock” notice, give them the option to [...]

3 Conversion Tips – #1 Email Customers Who Abandon Their Order

Saturday, August 11th, 2007

#1 Email Customers Who Abandon Their Shopping Carts An extremely smart tactic to bring back lost sales is to checkup on those people who never complete the checkout process. If you have already captured the customers’ email address, advice you can easily send them a friendly message informing them that you’re currently trying to improve [...]

The Death of Mass Email Marketing

Friday, August 10th, 2007

The keyword here is mass. The pandemic of declining open rates and increasing opt out rates with bulk Email Marketing today is a serious problem. These days, a full inbox is about as overwhelming as the ad section of the Sunday newspaper or a mailbox full junk mail. There’s simply too much, and subscribers can’t [...]

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