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Archive for the ‘Facebook’ Category

5+ Principles of Social Media Copywriting

Wednesday, April 18th, 2012

Anytime a new medium comes along, we bring along the baggage of an old medium. Case in point, social media. When I peruse the Facebook pages of the world largest brands, I’m struck by how inappropriate the copywriting usually is. In many cases, it seems as if someone in the PR department received the unfortunate assignment of [...]

6 Secrets to Fantastic Facebook Ad Campaigns

Monday, April 4th, 2011

“Facebook ads don’t work!” I’ve heard this over and over. And to be honest, this was my experience up to a few months ago. But then I really got serious about Facebook ads. Keep reading and I’ll share some of the secrets that have helped me obtain up to 600% ROI on some of my [...]


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