Remarketing is a popular topic in the web marketing world lately. And it’s no wonder why. Who better to show ads to than your previous site visitors? Personally, I’ve found the ROI on remarketing ads to be incredible, second only to email marketing. If you haven’t yet tried it, what are you waiting for? For [...]

#1 – Barely anyone sees your homepage Far too many online businesses worship at the alter of the homepage. While certainly important, homepages today carry far less importance than in years past. When I review the analytics on most of the sites I work with, the vast majority of visitors never see the homepage. (When [...]

These are all worthy causes. I’m going to suggest to you however that they aren’t the most fruitful pursuits. I’m going to suggest to you that we often bypass the quick-wins in favor of sexier options that we’re more familiar with. If your email marketing program is entirely focused on determining that right moment to [...]

The not to-do list is often as important as the to-do list. As you begin planning your web strategy for 2010, consider making these new year’s anti-resolutions: Stop relying on discounts: Pretend that for the next year your business had to survive selling only full price products or services. Would you survive? What does your [...]

For those not mechanically inclined, looking through a toolbox can be overwhelming. It’s frustrating when something is broken, but you’re not sure which tool to use. Such is the problem for many online business’ when gazing into the vast array of tools available in internet marketing. As with any tool, the internet marketing tactics are [...]

Social media can no longer be ignored, even by traditional marketing agencies and old-school business. But before you make the plunge into this powerful, but often misunderstood marketing tactic, ask yourself these 7 important questions. Can you have a conversation? I recently saw a wall comment posted to a major clothing retail chain’s Facebook page, [...]

With the endless clatter of marketing advice from blogs, consultants, and colleagues, how does the e-business know where to invest their limited resources? I’ve noticed 2 problems with a good portion of internet marketing advice: It’s biased: If you’re a hammer, everything looks like a nail. In other words, the SEO consultant believes that natural [...]

As an SEO & PPC consultant, I’m constantly looking for ways to improve my productivity and effectiveness. In this quick post, I’d thought I’d share 5 tools that are making my life a heck of a lot easier. SEO Digger: My top fav right now, this innovative tool allows you to see which search queries [...]

Obtaining good quality backlinks without paying for them is becoming increasingly difficult. In this short post, I thought I’d share 3 link building tactics that have been working for me lately. Hubpages: Hubpages is a community of articles, or “hubs” on various topics. Their unique system discourages spammers by slapping no-follow tags on outgoing links [...]

Subject lines are the first, and sometimes only, impression an email makes on a customer. Mastering this magical one-liner is not easy. The key here is to diversify your email subject line. Any one of the ideas below, if used too frequently, will lose its efficacy. Compound Topics: I’ve seen this used regularly by Karmaloop. [...]