I suppose I can title this post “25 Email Marketing Mistakes I’ve Made.” But rather than focus on the negative, below I’ve outlined the best practices I’ve come to adopt over the years. Hope you find something here useful.

Diversify your Content: If your entire email focuses on one product, service, or topic, you risk alienating [...]

Surprisingly, many ecommerce sites waste the thank you or receipt page by making it a dead end. Instead of encouraging your visitors to close the window, continue to engage your customers with one of the following tactics:
1. Refer a friend form: After the user completes the purchase, ask them if they would be [...]

Hopefully, you’ve already begun to consider any necessary improvements to your site to accommodate the influx of holiday traffic.  Below I’ve compiled holiday improvement ideas for e-commerce sites. I hope you find something here useful.

Offer Bounce Back Discounts: Think about how much traffic your site will receive during the holidays. How can you harness that traffic [...]

We’ve heard it said that “a picture is worth a thousand words.” However, I’d argue that words can be worth a thousand pictures.
Good product descriptions should both inform and persuade your customers. Below I’ve gathered  some tips for spicing up these powerful selling tools.

List benefits, not features: Have you ever encountered a salesman who rattles off useless specs [...]

It’s a question I hear asked over and over again. Most eCommerce sites struggle with ranking their product pages due to 3 factors: duplicate content, poor internal linking, and competition. While nothing can be done about the last problem, much can be said about the first two.
In this post, I’ll share some of the tactics [...]

We’ve all heard it said “you don’t lose wait by weighing yourself.” However, I beg to differ. Not in regards to weight loss, but rather in reference to monitoring web analytics. Everytime I check my site stats and see improvement, I’m motivated to create even better results.
Below I’ve compiled a list of what I [...]

Clearly, not every business can afford to pay for online brand monitoring services. But regardless of your size and budget, there are many free ways to monitor your online reputation.
First off, why is online brand monitoring necessary? With the incredible growth of online social media, your customers or potential customers are relying more and more [...]

Now that everyone and their mother has a website and thinks they know SEO, odds are the number of websites competing for your keywords has increased drastically. Within any business, it’s vital to keep track of what your competitors are doing. This practice is even more important when it comes to SEO. In this post, [...]

Good website navigation is the quintessential web usability principle. Yet so often it is neglected in favor of more glamorous site improvements. Just as a city cannot function without efficient roads and highways, your site will suffer without a logical, simple, and consistent navigation menu. Below I’ve gathered 10 Do’s and don’ts regarding website navigation.

Thou [...]

Imagine walking into a busy, high traffic grocery store. Despite the large number of customers in the store, you notice abandoned shopping carts strewn about the aisles and checkout lanes. For many online businesses, this example illustrates perfectly the predicament many online retailers find themselves in. Why? For one, I believe many online retailers [...]