Palmer Web Marketing Blog - eCommerce Blog PWM Products Justin Palmer Contact Justin Palmer at Palmer Web Marketing Free Internet Business e-books Palmer Web Marketing & E-Commerce Blog

Archive for the ‘Internet Marketing’ Category

17 Email Deliverability Tips

Tuesday, November 27th, 2007

Email deliverability is a headache. We used to worry about the content of an email blast, and avoid spammy words like free or using ALL CAPS. But with the shift in the last few years towards repuation based SPAM filtering, email deliverability tactics have changed drastically. Now, instead of one isolated email getting stuck in [...]

Brand Loyalty: Building Customers for Life

Monday, November 12th, 2007

In my opinion, there’s two ways to build a well-known, enduring brand: Spend tons of money on advertising and PR campaigns Let your customers do the marketing for you With the rising cost of most traditional forms of marketing, who wouldn’t prefer the second option? Unfortunately, very few customers ever become true fans. After all, [...]

25 Email Marketing Best Practices

Wednesday, October 31st, 2007

I suppose I can title this post “25 Email Marketing Mistakes I’ve Made.” But rather than focus on the negative, below I’ve outlined the best practices I’ve come to adopt over the years. Hope you find something here useful. Diversify your Content: If your entire email focuses on one product, service, or topic, you risk [...]

Don’t Waste your Thank You Pages

Monday, October 22nd, 2007

Surprisingly, many ecommerce sites waste the thank you or receipt page by making it a dead end. Instead of encouraging your visitors to close the window, continue to engage your customers with one of the following tactics: 1. Refer a friend form: After the user completes the purchase, ask them if they would be willing [...]

25 Holiday Preparation Tips for eCommerce Sites

Friday, October 19th, 2007

Hopefully, you’ve already begun to consider any necessary improvements to your site to accommodate the influx of holiday traffic.  Below I’ve compiled holiday improvement ideas for e-commerce sites. I hope you find something here useful. Offer Bounce Back Discounts: Think about how much traffic your site will receive during the holidays. How can you harness that traffic [...]

6 Tips for Improving Your Product Descriptions

Wednesday, October 17th, 2007

We’ve heard it said that “a picture is worth a thousand words.” However, I’d argue that words can be worth a thousand pictures. Good product descriptions should both inform and persuade your customers. Below I’ve gathered  some tips for spicing up these powerful selling tools. List benefits, not features: Have you ever encountered a salesman who rattles off [...]

How to Get Your Product Pages to Rank in the SERPs

Monday, October 15th, 2007

It’s a question I hear asked over and over again. Most eCommerce sites struggle with ranking their product pages due to 3 factors: duplicate content, poor internal linking, and competition. While nothing can be done about the last problem, much can be said about the first two. In this post, I’ll share some of the [...]

10 Metrics Every eCommerce Site Should Monitor

Monday, October 8th, 2007

We’ve all heard it said “you don’t lose wait by weighing yourself.” However, I beg to differ. Not in regards to weight loss, but rather in reference to monitoring web analytics. Everytime I check my site stats and see improvement, I’m motivated to create even better results. Below I’ve compiled a list of what I [...]

3 Tactics for Online Brand Monitoring

Saturday, October 6th, 2007

Clearly, not every business can afford to pay for online brand monitoring services. But regardless of your size and budget, there are many free ways to monitor your online reputation. First off, why is online brand monitoring necessary? With the incredible growth of online social media, your customers or potential customers are relying more and [...]

Why Monitoring Your Competitors is Crucial for SEO

Friday, October 5th, 2007

Now that everyone and their mother has a website and thinks they know SEO, odds are the number of websites competing for your keywords has increased drastically. Within any business, it’s vital to keep track of what your competitors are doing. This practice is even more important when it comes to SEO. In this post, [...]

Blog Updates
RSS Twitter