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Archive for the ‘Internet Marketing’ Category

The 10 Commandments of Site Navigation

Wednesday, October 3rd, 2007

Good website navigation is the quintessential web usability principle. Yet so often it is neglected in favor of more glamorous site improvements. Just as a city cannot function without efficient roads and highways, your site will suffer without a logical, simple, and consistent navigation menu. Below I’ve gathered 10 Do’s and don’ts regarding website navigation. [...]

25 Ways to Improve Your Checkout Process

Friday, September 28th, 2007

Imagine walking into a busy, high traffic grocery store. Despite the large number of customers in the store, you notice abandoned shopping carts strewn about the aisles and checkout lanes. For many online businesses, this example illustrates perfectly the predicament many online retailers find themselves in. Why? For one, I believe many online retailers rarely [...]

Wish Lists… Why Your E-commerce Store Needs One and How to Improve It

Wednesday, September 26th, 2007

When I hear the term wish list, I immediately see a mental picture of an eager child sitting on Santa’s lap holding a lengthy list of their much desired toys. There seems to be a trend, however, to move away from the narrow term “Wish list”, which are usually employed by a younger audience. Recently, [...]

25 Ways to Improve Your Product Category Pages

Tuesday, September 25th, 2007

I suppose this post is a good prequel to 25 Ways to Improve Your Product Pages. An extremely crucial step in the buying process occurs on the product category page. Basically, product category pages show listings for all products within a certain category, and provide a link to get more detail on the product page. [...]

25 Ways to Improve Your Shopping Cart

Saturday, September 22nd, 2007

Shopping cart abandonment is every online merchant’s worst fear. After all, with all that you invest in marketing your website, it’s painful to leave money on the table when would-be buyers don’t convert to sales. In this post, I’ll share some ways to improve your shopping cart that I’ve used or seen used by other [...]

25 Ways to Improve Your Product Pages

Thursday, September 20th, 2007

I’m constantly astonished at how many large e-commerce sites have seriously deficient product pages. Many large companies, especially click-and-mortar retailers, seem to forget that products cannot be touched, tasted, or tested over the internet. While the internet will never perfectly mimic the in-store experience, there are dozens of tactics that can be implemented on the [...]

5 Tips for Guaranteed Better Pay Per Click ROI

Monday, September 17th, 2007

If left to itself, pay per click ROI tends to go down the drain. Why? Competition thickens, bid prices skyrocket, and click fraud runs rampant. So what can you do to stop the bleeding? Below are some advanced Pay per clicks tips to give your campaign a much needed boost. Include Keywords in the Display [...]

Scan Alert’s Hacker Safe – Is It Worth It?

Friday, September 14th, 2007

First off, this is not a sponsored post. However, it will speak very favorably about Scan Alert’s HackerSafe service based on an experience I had with one of my clients.Basically, there are 3 purported benefits for using the Scan Alert logo and scanning service. Customer’s who see logo feel more secure when checking out, which will [...]

Why Your Email Marketing Can’t Survive Without A/B Testing

Friday, September 14th, 2007

As marketers, we all like to think we know all the answers for our clients. Unfortunately we don’t, which is why we need testing. Especially in regards to email marketing, testing campaigns can be the difference between a moderately successful program and a breakout success. Let me share some variables I’ve tested with my clients [...]

Viral Marketing through Viral “Tell-A-Friend” Contests

Tuesday, September 11th, 2007

Viral marketing may be one of the most elusive, yet most potentially lucrative forms of online marketing. Many online marketers spin their wheels hopelessly in an effort to create a buzz around their products and services. While many attempts fail, many succeed and bring tremendous benefits. In this post, I’ll share a very successful tactic [...]

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