It’s not often that you are blown away by the customer service of an online retailer. After all, how much of an impression can a company make when the only contact points are usually email or a help page? Recently, I purchased a cream for the Eczema problem I have on my skin from DermaTechRX. Immediately [...]

I’ve spent hours scouring the web for the best article directory sites. After finding more than I knew what to do with, I wasted time submitting to most of them. As time wore on, I’ve come to realize there are really only a few that matter and that Google still likes. I’ve listed them below, [...]

In Street Team marketing part 1, I discussed some strategies used to create an online street team as a way of brand marketing. Below are some ideas for providing useful content for your street team. Obvisously, each of these suggestions will not apply equally to all business types as it will depend greatly on your [...]

Google’s love affair with links has forced many search marketers to focus most of their efforts on link building. However, many significant gains can still be made by properly executing on page SEO. Of course, gone are the days of meta tag stuffing or endless keyword repetition. But there still exist a few tactics that [...]

Transactional and trigger based emails are becoming more effective as generic, mass email blasts are becoming more irrelevant. Why? For one, an transactional email is usually in response to a request or an action a customer takes, therefore it is more inline with a pull marketing strategy rather than push. Below I’ve listed 4 ways I’ve successfully used transactional emails with [...]

When I was in college, I worked part time at an electronics retailer, where I was paid on commission. For the first year or so that I worked there, my sales performance was decent, but nothing spectacular. Many times I would spend hours telling customers the benefits of a product, only to hear them say, “Thanks for the info, [...]

 5 years ago, I would have told you the most important tactic for email marketing was building your list. Today, that would probably be the last tactic I would recommend. Email marketing has evolved from a shot-gun approach to highly targeted sharp shooting. In this post, I’ll list some of the best ways to derail [...]

I’ll admit it, I’m not a big fan of affiliate marketing. Yes, it can be done right, but overall my experience with it has been negative. Let me share 3 warnings if you are considering venturing into this type of Internet marketing. 1)  Coupon code harvesting: If you have an e-commerce store, and your shopping [...]