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Archive for the ‘Pay Per Click (PPC)’ Category

25 Pay Per Click Survival Tips

Saturday, June 28th, 2008

Not many years ago, successful pay per click campaigns could basically run on auto-pilot. As this marketing medium has matured, good ROI has become increasingly difficult to achieve. This post will focus on some tactics to keep your campaigns afloat in these competitive and changing times. SEO Your PPC Landing Pages: Recent changes to Google’s [...]

Five SEO & SEM Tools Everyone Should Use

Saturday, January 26th, 2008

As an SEO & PPC consultant, I’m constantly looking for ways to improve my productivity and effectiveness. In this quick post, I’d thought I’d share 5 tools that are making my life a heck of a lot easier. SEO Digger: My top fav right now, this innovative tool allows you to see which search queries [...]

5 Tips for Guaranteed Better Pay Per Click ROI

Monday, September 17th, 2007

If left to itself, pay per click ROI tends to go down the drain. Why? Competition thickens, bid prices skyrocket, and click fraud runs rampant. So what can you do to stop the bleeding? Below are some advanced Pay per clicks tips to give your campaign a much needed boost. Include Keywords in the Display [...]

Pay Per Click vs. Organic Search and Why You Need Both

Thursday, September 13th, 2007

Nearly every SEM professional has a different opinion on PPC versus organic search. Personally, I believe natural search will bring you the best ROI long term. However, paid search has its advantages too. Below I’ll opine with my thoughts on each: Natural (organic) search advantages: It’s free (duh!) Natural search results are trusted more Natural [...]

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