Not many years ago, successful pay per click campaigns could basically run on auto-pilot. As this marketing medium has matured, good ROI has become increasingly difficult to achieve. This post will focus on some tactics to keep your campaigns afloat in these competitive and changing times. SEO Your PPC Landing Pages: Recent changes to Google’s [...]

As an SEO & PPC consultant, I’m constantly looking for ways to improve my productivity and effectiveness. In this quick post, I’d thought I’d share 5 tools that are making my life a heck of a lot easier. SEO Digger: My top fav right now, this innovative tool allows you to see which search queries [...]

If left to itself, pay per click ROI tends to go down the drain. Why? Competition thickens, bid prices skyrocket, and click fraud runs rampant. So what can you do to stop the bleeding? Below are some advanced Pay per clicks tips to give your campaign a much needed boost. Include Keywords in the Display [...]

Nearly every SEM professional has a different opinion on PPC versus organic search. Personally, I believe natural search will bring you the best ROI long term. However, paid search has its advantages too. Below I’ll opine with my thoughts on each: Natural (organic) search advantages: It’s free (duh!) Natural search results are trusted more Natural [...]