Palmer Web Marketing Blog - eCommerce Blog PWM Products Justin Palmer Contact Justin Palmer at Palmer Web Marketing Free Internet Business e-books Palmer Web Marketing & E-Commerce Blog

Archive for the ‘SEO’ Category

7 Ways to Make Search Results More Clickable

Tuesday, November 6th, 2007

Getting into the top 10 is only half the battle. How does your search result fare against the other SERP real estate? Here’s some simple tips I’ve gathered to help make your listing stand out. Questions: Try using an intriguing question to spark the interest of the user. Questions leave people hanging, wanting to know [...]

3 Steps for Getting an Indented SERP Result

Saturday, November 3rd, 2007

So you’ve got your listing in the top 5. Now what? How about doubling your real estate with an indented SERP result? So what exactly is an indented result? According to Help Center, “When Google finds multiple results from the same website, the most relevant result is listed first, with other relevant pages from that [...]

Alternatives to Google PageRank… 7 Worthwhile SEO Metrics

Thursday, November 1st, 2007

Now that Google seems to be artificially adjusting the PageRank of certain sites, we have one more reason to ignore it as a useful SEO key performance indicator. So what should we use to measure the success of our SEO projects? Below, I’ve listed the 7 SEO KPI’s that I track for my sites. Unique [...]

The Google PageRank Update… What I’ve Learned

Monday, October 29th, 2007

Well, it finally happened. The long awaited Google PageRank updated has sent shockwaves through the SEO community. Despite some of my client’s sites loosing a notch on the over-rated PR scale, I can careless. The results of the SEO campaigns I currently manage have never been better. In this quick post, I’ll share what SEO tactics have been working [...]

Check Your Google Sitelinks for Irrelevant Pages

Sunday, October 21st, 2007

Recently, Google Webmaster tools started allowing webmasters to disallow certain sitelinks (see picture below) from appear on your search results. While they still don’t allow you to control whether or not these sitelinks show up and for what search queries they are displayed for, it certainly is a step in the right direction. So what exactly [...]

How to Get Your Product Pages to Rank in the SERPs

Monday, October 15th, 2007

It’s a question I hear asked over and over again. Most eCommerce sites struggle with ranking their product pages due to 3 factors: duplicate content, poor internal linking, and competition. While nothing can be done about the last problem, much can be said about the first two. In this post, I’ll share some of the [...]

Why Monitoring Your Competitors is Crucial for SEO

Friday, October 5th, 2007

Now that everyone and their mother has a website and thinks they know SEO, odds are the number of websites competing for your keywords has increased drastically. Within any business, it’s vital to keep track of what your competitors are doing. This practice is even more important when it comes to SEO. In this post, [...]

The Nofollow Tag…. the Secret to a Deep Crawl

Tuesday, September 18th, 2007

I know what you’re thinking. The rel=”nofollow” tag is only used when you link to external websites right? According to Wikipedia, the no follow tag is “ a relation tag (rel=”nofollow”) which can be added to any link and is technically a request from the website to search engines to ignore the link.” Basically, it stops [...]

The Secret to SEO Keyword Selection

Sunday, September 16th, 2007

The success of an SEO campaign is dependant on many factors, but it all begins with keyword research. Targeting the right keywords, and you’ll both rank well and convert your traffic. Target the wrong words, and you’ll either rank for keywords that don’t convert or not rank at all. I’d like to suggest that the [...]

Doomed to Google Purgatory – Getting Out of the Supplemental Results

Friday, September 14th, 2007

Update: Google no longer labels results with “Supplemental Result”. Nevertheless, prescription the penalties still exist.  “Supplemental Result” – the term no business wants to see next to their website on the search page. Unfortunately though, billions of sites reside in Google’s purgatory, doomed to receive only minimal traffic. Why does the supplemental index exist? How can [...]

Blog Updates
RSS Twitter