“Facebook ads don’t work!” I’ve heard this over and over. And to be honest, this was my experience up to a few months ago. But then I really got serious about Facebook ads. Keep reading and I’ll share some of the secrets that have helped me obtain up to 600% ROI on some of my [...]

The rapid popularity of Facebook fan pages isn’t surprising considering the failure of many websites’ to accommodate conversations with customers. As a result of the inflexibility of many corporate sites, some brands have even begun pushing their Facebook pages over their own website. But now that everyone’s on the Facebook fan page bandwagon, how can you ensure your page [...]

Social media can no longer be ignored, even by traditional marketing agencies and old-school business. But before you make the plunge into this powerful, but often misunderstood marketing tactic, ask yourself these 7 important questions. Can you have a conversation? I recently saw a wall comment posted to a major clothing retail chain’s Facebook page, [...]