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Archive for the ‘Social Media’ Category

5+ Principles of Social Media Copywriting

Wednesday, April 18th, 2012

Anytime a new medium comes along, we bring along the baggage of an old medium. Case in point, social media. When I peruse the Facebook pages of the world largest brands, I’m struck by how inappropriate the copywriting usually is. In many cases, it seems as if someone in the PR department received the unfortunate assignment of [...]

3 Timeless Social Media Tips

Monday, March 19th, 2012

There’s a part of me that hates change. I despise the fact that much of what I learned 3 years ago about social media is now irrelevant. Are there any principles from today that will still stand years from now, regardless of what the new hot network is? I’d like to suggest at least three. [...]

6 Secrets to Fantastic Facebook Ad Campaigns

Monday, April 4th, 2011

“Facebook ads don’t work!” I’ve heard this over and over. And to be honest, this was my experience up to a few months ago. But then I really got serious about Facebook ads. Keep reading and I’ll share some of the secrets that have helped me obtain up to 600% ROI on some of my [...]

10 Secrets of a Winning Facebook Fan Page

Wednesday, March 17th, 2010

The rapid popularity of Facebook fan pages isn’t surprising considering the failure of many websites’ to accommodate conversations with customers. As a result of the inflexibility of many corporate sites, some brands have even begun pushing their Facebook pages over their own website. But now that everyone’s on the Facebook fan page bandwagon, how can you ensure your page [...]

Is Social Media Marketing Right for You?

Sunday, May 17th, 2009

Social media can no longer be ignored, even by traditional marketing agencies and old-school business. But before you make the plunge into this powerful, but often misunderstood marketing tactic, ask yourself these 7 important questions. Can you have a conversation? I recently saw a wall comment posted to a major clothing retail chain’s Facebook page, [...]

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