In previous posts, I’ve discussed some online Street Team marketing basics. In this post, I’ll throw out some more ideas on how it can be used as both a branding tool and a sales driver. Some of the suggestions below will not apply to all business types, and some of them may be too complex on the technical/programming side. However, I have successfully used all of these before with clients, so rest assured they do …

Viral marketing may be one of the most elusive, yet most potentially lucrative forms of online marketing. Many online marketers spin their wheels hopelessly in an effort to create a buzz around their products and services. While many attempts fail, many succeed and bring tremendous benefits. In this post, I’ll share a very successful tactic that I implemented for Christian retailer C28 using an online viral contest.
It’s not uncommon to see retailers offering incentives to …

In Street Team marketing part 1, I discussed some strategies used to create an online street team as a way of brand marketing. Below are some ideas for providing useful content for your street team. Obvisously, each of these suggestions will not apply equally to all business types as it will depend greatly on your brand identity and your customer demographic.

Free PC Wallpapers
Screensavers
Printable flyers
Avatars
AOL Buddy icons
Myspace backgrounds
Mysapce layouts
Copy and paste HTML banners

In the next post, I’ll …

In a previous post, I mentioned the concept of street team marketing. Although the concept is nothing new in the music industry, not many other businesses have not yet embraced it as a viable marketing medium.
So what can a street team do for a business? Let me use an example of how we implemented a street team at a C28, a faith based apparel retailer I currently work for. C28 has a well branded clothing …

As the inaugural blog post, I don’t have too much to say other than “please stay tuned.”
I’ve been involved in internet marketing and e-commerce for about 5 years. Needless to say, these last 5 years has been a professional whirlwind for me. The purpose of this blog is to share what I’ve learned and experienced in that time. I also hope to interact with other internet marketing professionals and contribute to the ever changing conversion …