Palmer Web Marketing » Street Team Marketing http://www.palmerwebmarketing.com/blog Ideas for Marketing in Web 2.0 Sun, 07 Mar 2010 02:40:37 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 10 Ways to Use an Online Street Team http://www.palmerwebmarketing.com/blog/10-ways-to-use-an-online-street-team/ http://www.palmerwebmarketing.com/blog/10-ways-to-use-an-online-street-team/#comments Wed, 19 Sep 2007 18:22:18 +0000 Justin Palmer http://www.palmerwebmarketing.com/blog/10-ways-to-use-an-online-street-team/ In previous posts, I’ve discussed some online Street Team marketing basics. In this post, I’ll throw out some more ideas on how it can be used as both a branding tool and a sales driver. Some of the suggestions below will not apply to all business types, and some of them may be too complex on the technical/programming side. However, I have successfully used all of these before with clients, so rest assured they do work.

  1. Customer affiliate program - give your customers a % of sales when they refer friends and family.
  2. Promo packs – Send out your dedicated street team members packs of stickers, flyers, coupons, etc.
  3. Free PC Wallpapers – Great branding tool for the home or office
  4. Screensavers – Great branding tool for the home or office
  5. Printable flyers – Great for getting the word out in the community
  6. Avatars – Used extensively with IM applciations such as MSN and Yahoo
  7. AOL Buddy icons – Smaller than an Avatar, these are very popular with younger crowds
  8. Myspace backgrounds – What can be better than your brand plastered on hundreds of myspace profiles?
  9. Mysapce layouts – Even better than just a background, this will change the appearance of their whole color and layout scheme
  10. Copy and paste HTML banners – Perfect for people to use on the myspace profiles, blogs, facebook profiles, etc.
]]> http://www.palmerwebmarketing.com/blog/10-ways-to-use-an-online-street-team/feed/ 0 Viral Marketing through Viral “Tell-A-Friend” Contests http://www.palmerwebmarketing.com/blog/viral-marketing-through-viral-tell-a-friend-contests/ http://www.palmerwebmarketing.com/blog/viral-marketing-through-viral-tell-a-friend-contests/#comments Tue, 11 Sep 2007 20:17:36 +0000 Justin Palmer http://www.palmerwebmarketing.com/blog/viral-marketing-through-viral-tell-a-friend-contests/ Viral marketing may be one of the most elusive, yet most potentially lucrative forms of online marketing. Many online marketers spin their wheels hopelessly in an effort to create a buzz around their products and services. While many attempts fail, many succeed and bring tremendous benefits. In this post, I’ll share a very successful tactic that I implemented for Christian retailer C28 using an online viral contest.

It’s not uncommon to see retailers offering incentives to get customers on their email list. We wanted to take this one step further. Rather than capturing the email and then showing a “thank you for entering” page, we created an incentive for customers to pass along the information about the drawing they just entered. Basically, the program works like this:

  1. Existing customer enters drawing for product/gift certificate on website
  2. Customer is asked to “Tell-A-Friend” about the contest/drawing
  3. For each friend who enters contest, the original customer receives 2 more entries
  4. Friend of original customer passes the contest on to their friends, who tell their friends, and so on…

As you can see, the contest has the potential to spread virally very quickly. Of course, the contest or drawing has to have enough of an incentive to create this buzz. With C28, we use products or giveaway items that are targeted to the customer demographic.

The results of the viral contest were very impressive. Not only were new people being introduced to the brand, but we were able to track orders coming from people who were referred by the contest.

Leave a comment if you’ve every used anything like this before, and how it worked for you.

]]> http://www.palmerwebmarketing.com/blog/viral-marketing-through-viral-tell-a-friend-contests/feed/ 0 Street Team Marketing part 2 http://www.palmerwebmarketing.com/blog/street-team-marketing-part-2/ http://www.palmerwebmarketing.com/blog/street-team-marketing-part-2/#comments Sat, 01 Sep 2007 16:55:23 +0000 Justin Palmer http://www.palmerwebmarketing.com/blog/?p=31 In Street Team marketing part 1, I discussed some strategies used to create an online street team as a way of brand marketing. Below are some ideas for providing useful content for your street team. Obvisously, each of these suggestions will not apply equally to all business types as it will depend greatly on your brand identity and your customer demographic.

  1. Free PC Wallpapers
  2. Screensavers
  3. Printable flyers
  4. Avatars
  5. AOL Buddy icons
  6. Myspace backgrounds
  7. Mysapce layouts
  8. Copy and paste HTML banners

In the next post, I’ll talk about how to integrate a customer referral program into this free content. For now, checkout 2 great examples of online street team.

]]> http://www.palmerwebmarketing.com/blog/street-team-marketing-part-2/feed/ 1 Street Team Marketing part 1 http://www.palmerwebmarketing.com/blog/street-team-marketing-part-1/ http://www.palmerwebmarketing.com/blog/street-team-marketing-part-1/#comments Tue, 31 Jul 2007 04:34:24 +0000 Justin Palmer http://www.palmerwebmarketing.com/blog/?p=11 In a previous post, I mentioned the concept of street team marketing. Although the concept is nothing new in the music industry, not many other businesses have not yet embraced it as a viable marketing medium.

So what can a street team do for a business? Let me use an example of how we implemented a street team at a C28, a faith based apparel retailer I currently work for. C28 has a well branded clothing line that represents not just fashion but also a lifestyle and image. Because of the power of the brand, much of their marketing is word of mouth.

Over a period of several months, we created an online street team only area of the C28 website featuring tons of free content such as wallpapers, screensavers, myspace content, and flyers. We also provided online promotion tools such a personalized email templates, copy and paste html banners, avatars, etc. We also went a step further and combine this free content with the ability to let street team customers earn store credits by referring friends.

The response was overwhelming. Customers immedietely embraced the content and the idea. Some came for the free stuff, some came to earn credit, some came for both. While we expected the street team to appeal only to a younger audience, a quick survey proved we had customers ranging from the teens to middle aged fans, all willing to promote the brand.

Obviously, a Street team such as this is not practical for every business. However, I strongly believe nearly any business in industry can benefit from this concept in some way. Stay tuned, as I’ll share some more ideas on street team marketing…

]]> http://www.palmerwebmarketing.com/blog/street-team-marketing-part-1/feed/ 4 Blog Intro… http://www.palmerwebmarketing.com/blog/blog-intro/ http://www.palmerwebmarketing.com/blog/blog-intro/#comments Fri, 27 Jul 2007 04:06:57 +0000 Justin Palmer http://www.palmerwebmarketing.com/blog/?p=9 As the inaugural blog post, I don’t have too much to say other than “please stay tuned.”

I’ve been involved in internet marketing and e-commerce for about 5 years. Needless to say, these last 5 years has been a professional whirlwind for me. The purpose of this blog is to share what I’ve learned and experienced in that time. I also hope to interact with other internet marketing professionals and contribute to the ever changing conversion of online marketing. Specifically, I’d like to share insights into online viral marketing, search engine optimization, social media marketing, and a “new” type of marketing I like to call Street Team marketing or Brand Repping.

For now, please checkout my site Palmer Web Marketing

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