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Archive for the ‘Uncategorized’ Category

3 Ways to Sabotage your Website

Monday, May 17th, 2010

Sometimes we’re our own worst enemy. Below I’ve reflected on 3 ways I’ve sabotaged my websites in the past. Hopefully you won’t follow my example. Completely redesign it – If you redesign your site from scratch, you’re probably throwing out the baby with the bathwater. No matter what your web design firm tells you, very few [...]

25 Email Marketing Best Practices

Wednesday, October 31st, 2007

I suppose I can title this post “25 Email Marketing Mistakes I’ve Made.” But rather than focus on the negative, below I’ve outlined the best practices I’ve come to adopt over the years. Hope you find something here useful. Diversify your Content: If your entire email focuses on one product, service, or topic, you risk [...]

10 Metrics Every eCommerce Site Should Monitor

Monday, October 8th, 2007

We’ve all heard it said “you don’t lose wait by weighing yourself.” However, I beg to differ. Not in regards to weight loss, but rather in reference to monitoring web analytics. Everytime I check my site stats and see improvement, I’m motivated to create even better results. Below I’ve compiled a list of what I [...]

Why Every Business Needs a Myspace and Facebook Profile

Wednesday, September 12th, 2007

I’ll admit it. I finally broke down and created a Myspace and Facebook account. Why? In this post, I share my thoughts on why every business needs a presence on social networking sites.  Brand control: A company I work for recently had a unique problem. Their brand was so popular among the demographic that uses Myspace that well [...]

Viral Marketing through Viral “Tell-A-Friend” Contests

Tuesday, September 11th, 2007

Viral marketing may be one of the most elusive, yet most potentially lucrative forms of online marketing. Many online marketers spin their wheels hopelessly in an effort to create a buzz around their products and services. While many attempts fail, many succeed and bring tremendous benefits. In this post, I’ll share a very successful tactic [...]

4 On Page SEO Tactics that Still Work

Friday, August 31st, 2007

Google’s love affair with links has forced many search marketers to focus most of their efforts on link building. However, many significant gains can still be made by properly executing on page SEO. Of course, gone are the days of meta tag stuffing or endless keyword repetition. But there still exist a few tactics that [...]

5 Ways to Ruin Your Email Marketing Program

Wednesday, August 22nd, 2007

 5 years ago, I would have told you the most important tactic for email marketing was building your list. Today, that would probably be the last tactic I would recommend. Email marketing has evolved from a shot-gun approach to highly targeted sharp shooting. In this post, I’ll list some of the best ways to derail [...]

3 Reasons to Avoid Affiliate Marketing

Tuesday, August 21st, 2007

I’ll admit it, I’m not a big fan of affiliate marketing. Yes, it can be done right, but overall my experience with it has been negative. Let me share 3 warnings if you are considering venturing into this type of Internet marketing. 1)  Coupon code harvesting: If you have an e-commerce store, and your shopping [...]

Can SEO Decrease Your Website’s Conversion Rate?

Tuesday, August 14th, 2007

Unfortunately, yes it can. Let me explain. Suppose your website is relatively new, and you currently only rank for a few terms, namely your brand name. After a year or so of optimizing your site for search engines, you notice that despite a huge increase in search traffic, your conversion rate is significantly lower than [...]

The Hidden Cost of Mass Email Marketing

Monday, August 13th, 2007

Years ago, when email marketing was still in it’s infancy, it was quickly and thoughtlessly adopted by many companies seeking an inexpensive alternative to traditional print media. “Why not email our customers and save thousands in mailing costs?” many executives thought. “Email marketing is cheap, effective, and easy.” Or so they thought. I’m going to [...]

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