Create a Discount Pop-Up Window Another creative way to decrease your abandonment rate is to launch a popup window anytime a customer exits your website while the shopping cart is still full. The popup window can say something like, “Complete your order now, and receive an additional 10% discount.” Hopefully, the customer will re-consider their action [...]

Add a “email me when in-stock” feature This feature is a no-brainer for sites that frequently sell out of their inventory. However, it’s amazing how few websites actually do it. Here’s how it works: Anytime a customer visits a product detail page that displays an “out of stock” notice, give them the option to be [...]

Over the past few months, I’ve been fascinated by success of the “Street Team” for one of my clients. By creating this powerful branding tool, we’ve quite possibly tapped into the most powerful and effective marketing machine available. Some of you might not be familiar with the concept of a Street Team marketing, so before [...]