The Secret to Successful Viral Marketing: Stop Trying and Start Inspiring
Thursday, March 6th, 2008If I were to rank the effectiveness of each marketing avenue for most businesses I’ve worked with, here’s how they stack up.
Word of mouth
Email Marketing
Organic SEO
Paid Search
Display Advertising
In many ways, items 2-5 are easy. They have well-established best practices to follow. Word of mouth advertising, or viral marketing, is a different beast. How do you stimulate this activity among your customers? Is it possible to create this type of genuine buzz, or must it come …



