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Archive for the ‘Web Analytics’ Category

Cyber Monday: Tarnish Your Brand, Slash Profit, & Kill Customer Loyalty, All in 24 Hours

Monday, November 26th, 2012

Ah, Cyber Monday is here: the peer pressure fueled day when all retailers mutually agree to cut their profits and encourage their customer’s addiction to discounts and promotions. I know that sounds a bit pessimistic, maybe even downright harsh, but hear me out. There are really only 2 reasons why a retailer would offer Cyber [...]

4 Shocking Truths about your eCommerce Site

Tuesday, April 26th, 2011

#1 – Barely anyone sees your homepage Far too many online businesses worship at the alter of the homepage. While certainly important, homepages today carry far less importance than in years past. When I review the analytics on most of the sites I work with, the vast majority of visitors never see the homepage. (When [...]

5 Anti-Resolutions for Marketing Success in 2010

Tuesday, January 5th, 2010

The not to-do list is often as important as the to-do list. As you begin planning your web strategy for 2010, consider making these new year’s anti-resolutions: Stop relying on discounts: Pretend that for the next year your business had to survive selling only full price products or services. Would you survive? What does your [...]

3 Remedies for a Web Analytics Overdose

Monday, June 15th, 2009

“Not enough information” – here’s a problem the web marketer never has. Rather, the opposite is true, too much information, especially when it comes to web analytics. So how can we make sense out of the myriad of data we’re confronted with? Here’s 3 remedies for the all to common web analytics overdose. Remedy #1 [...]

12 Ways to See Your Website for the First Time

Thursday, September 4th, 2008

What’s possibly the #1 problem preventing you from improving your website? You. As much as we want to believe website optimization is all about tactics and strategy, often the key to success lies in our own behavior. In order for optimization to occur, we first have to properly collect and interpret data about our websites. [...]

Shocking Truths about Your Website

Saturday, May 31st, 2008

Ever had one of those “aha” moments with your website? You know, that instant when you suddenly realize you’ve been doing something wrong for a long time? What is your site’s stumbling block? Confusing navigation? Broken links? A tedious checkout? Odds are, there’s something hindering the performance of your website. Since it’s usually challenging to [...]

The Failure of Web Analytics – 3 Alternative Solutions

Saturday, December 1st, 2007

Just the other night, my wife wanted to buy a purse on an eCommerce site that I have done extensive work for. Just out of curiosity, I decided to stand behind her and watch her interact with the website. As I jotted down notes as she went about shopping, I began to notice things I [...]

10 Metrics Every eCommerce Site Should Monitor

Monday, October 8th, 2007

We’ve all heard it said “you don’t lose wait by weighing yourself.” However, I beg to differ. Not in regards to weight loss, but rather in reference to monitoring web analytics. Everytime I check my site stats and see improvement, I’m motivated to create even better results. Below I’ve compiled a list of what I [...]

New vs. Returning Visitor Conversion Rates

Sunday, October 7th, 2007

Every website has two conversion rates. One for your first time visitors, and one for your returning visitors. Combining the two results in your overall conversion rate. Recently, while reviewing a client’s Pay Per Click campaign, I was dismayed to find several high volume ad groups were resulting in a 1% conversion. Compared to the [...]

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