Walking out of a theater last night, I struggled to convey to my wife why I didn’t like the movie. “I can’t tell you exactly what they could’ve done better,” I said, “I just know they did it wrong.”

Odds are, 99% of the internet population is clueless about good web design, just as I’m ignorant about creating a good movie. In other words, if you asked them which elements are most important in creating a professional website, they couldn’t tell you.

What they could identify, although subconsciously, is bad web design. If a customer perceives that little thought and effort was put into designing your site, they may draw a similar conclusion about your products or services.

While many factors contribute to site abandonment, some research suggests bad site design sits at the top of the list.

(more…)

 Usable Web Design Principles - How Bad Web Design is Like a Bad Movie: Download (221)