Ever since Shop.org coined the phrase “Cyber Monday” back in 2005, online retailers have realized the sales potential of this first Monday after Thanksgiving. After all, people are back at their office jobs, tired and overweight from the Thanksgiving holiday. What better to do than shop online?  Below I’ve gathered some Cyber Monday marketing ideas [...]

These are all worthy causes. I’m going to suggest to you however that they aren’t the most fruitful pursuits. I’m going to suggest to you that we often bypass the quick-wins in favor of sexier options that we’re more familiar with. If your email marketing program is entirely focused on determining that right moment to [...]

For those not mechanically inclined, looking through a toolbox can be overwhelming. It’s frustrating when something is broken, but you’re not sure which tool to use. Such is the problem for many online business’ when gazing into the vast array of tools available in internet marketing. As with any tool, the internet marketing tactics are [...]

It’s a dilemma we’ve all faced: sales are hurting for the month, and you’re in danger of missing your goal. You know that if you send one more marketing email to your list (or any campaign for that matter), you’ll hit the target. After all, you’ve calculated your averages – a 15% open rate, 30% [...]

Social media can no longer be ignored, even by traditional marketing agencies and old-school business. But before you make the plunge into this powerful, but often misunderstood marketing tactic, ask yourself these 7 important questions. Can you have a conversation? I recently saw a wall comment posted to a major clothing retail chain’s Facebook page, [...]

With the endless clatter of marketing advice from blogs, consultants, and colleagues, how does the e-business know where to invest their limited resources? I’ve noticed 2 problems with a good portion of internet marketing advice: It’s biased: If you’re a hammer, everything looks like a nail. In other words, the SEO consultant believes that natural [...]

As an SEO & PPC consultant, I’m constantly looking for ways to improve my productivity and effectiveness. In this quick post, I’d thought I’d share 5 tools that are making my life a heck of a lot easier. SEO Digger: My top fav right now, this innovative tool allows you to see which search queries [...]

Obtaining good quality backlinks without paying for them is becoming increasingly difficult. In this short post, I thought I’d share 3 link building tactics that have been working for me lately. Hubpages: Hubpages is a community of articles, or “hubs” on various topics. Their unique system discourages spammers by slapping no-follow tags on outgoing links [...]

Subject lines are the first, and sometimes only, impression an email makes on a customer. Mastering this magical one-liner is not easy. The key here is to diversify your email subject line. Any one of the ideas below, if used too frequently, will lose its efficacy. Compound Topics: I’ve seen this used regularly by Karmaloop. [...]

Speed kills. In the case of website usability, the lack of speed kills. Many have erroneously assumed the advent of high speed internet connections would make website performance optimization irrelevant. On the contrary, it seems as internet connection speeds increase, users simply become more impatient and demand faster browsing. Below, I’ve gathered some simple (and [...]