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Archive for the ‘Web Marketing’ Category

The Failure of Web Analytics – 3 Alternative Solutions

Saturday, December 1st, 2007

Just the other night, my wife wanted to buy a purse on an eCommerce site that I have done extensive work for. Just out of curiosity, I decided to stand behind her and watch her interact with the website. As I jotted down notes as she went about shopping, I began to notice things I [...]

17 Email Deliverability Tips

Tuesday, November 27th, 2007

Email deliverability is a headache. We used to worry about the content of an email blast, and avoid spammy words like free or using ALL CAPS. But with the shift in the last few years towards repuation based SPAM filtering, email deliverability tactics have changed drastically. Now, instead of one isolated email getting stuck in [...]

From Customers to Fans… Creating Enduring Brand Loyalty

Wednesday, November 21st, 2007

In my opinion, there’s two ways to build a well-known, enduring brand: Spend tons of money on advertising and PR campaigns Let your customers do the marketing for you With the rising cost of most traditional forms of marketing, who wouldn’t prefer the second option? Unfortunately, very few customers ever become true fans. After all, [...]

Brand Loyalty: Building Customers for Life

Monday, November 12th, 2007

In my opinion, there’s two ways to build a well-known, enduring brand: Spend tons of money on advertising and PR campaigns Let your customers do the marketing for you With the rising cost of most traditional forms of marketing, who wouldn’t prefer the second option? Unfortunately, very few customers ever become true fans. After all, [...]

25 eCommerce SEO Tips

Monday, November 12th, 2007

In some ways, it seems search engines have a grudge against eCommerce sites. Often times, I don’t blame them. Many online stores offer little useful content, including drymanufacturer product descriptions, poor internal linking, and no unique, user generated content. Without a doubt eCommerce sites have unique challenges when it comes to SEO. Below I’ve gathered [...]

Don’t Waste your Thank You Pages

Monday, October 22nd, 2007

Surprisingly, many ecommerce sites waste the thank you or receipt page by making it a dead end. Instead of encouraging your visitors to close the window, continue to engage your customers with one of the following tactics: 1. Refer a friend form: After the user completes the purchase, ask them if they would be willing [...]

25 Holiday Preparation Tips for eCommerce Sites

Friday, October 19th, 2007

Hopefully, you’ve already begun to consider any necessary improvements to your site to accommodate the influx of holiday traffic.  Below I’ve compiled holiday improvement ideas for e-commerce sites. I hope you find something here useful. Offer Bounce Back Discounts: Think about how much traffic your site will receive during the holidays. How can you harness that traffic [...]

6 Tips for Improving Your Product Descriptions

Wednesday, October 17th, 2007

We’ve heard it said that “a picture is worth a thousand words.” However, I’d argue that words can be worth a thousand pictures. Good product descriptions should both inform and persuade your customers. Below I’ve gathered  some tips for spicing up these powerful selling tools. List benefits, not features: Have you ever encountered a salesman who rattles off [...]

How to Get Your Product Pages to Rank in the SERPs

Monday, October 15th, 2007

It’s a question I hear asked over and over again. Most eCommerce sites struggle with ranking their product pages due to 3 factors: duplicate content, poor internal linking, and competition. While nothing can be done about the last problem, much can be said about the first two. In this post, I’ll share some of the [...]

Why Monitoring Your Competitors is Crucial for SEO

Friday, October 5th, 2007

Now that everyone and their mother has a website and thinks they know SEO, odds are the number of websites competing for your keywords has increased drastically. Within any business, it’s vital to keep track of what your competitors are doing. This practice is even more important when it comes to SEO. In this post, [...]


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