Just the other night, my wife wanted to buy a purse on an eCommerce site that I have done extensive work for. Just out of curiosity, I decided to stand behind her and watch her interact with the website. As I jotted down notes as she went about shopping, I began to notice things I [...]

Email deliverability is a headache. We used to worry about the content of an email blast, and avoid spammy words like free or using ALL CAPS. But with the shift in the last few years towards repuation based SPAM filtering, email deliverability tactics have changed drastically. Now, instead of one isolated email getting stuck in [...]

In my opinion, there’s two ways to build a well-known, enduring brand: Spend tons of money on advertising and PR campaigns Let your customers do the marketing for you With the rising cost of most traditional forms of marketing, who wouldn’t prefer the second option? Unfortunately, very few customers ever become true fans. After all, [...]

In my opinion, there’s two ways to build a well-known, enduring brand: Spend tons of money on advertising and PR campaigns Let your customers do the marketing for you With the rising cost of most traditional forms of marketing, who wouldn’t prefer the second option? Unfortunately, very few customers ever become true fans. After all, [...]

In some ways, it seems search engines have a grudge against eCommerce sites. Often times, I don’t blame them. Many online stores offer little useful content, including dry manufacturer product descriptions, poor internal linking, and no unique, user generated content. Without a doubt eCommerce sites have unique challenges when it comes to SEO. Below I’ve [...]

Surprisingly, many ecommerce sites waste the thank you or receipt page by making it a dead end. Instead of encouraging your visitors to close the window, continue to engage your customers with one of the following tactics: 1. Refer a friend form: After the user completes the purchase, ask them if they would be willing [...]

Hopefully, you’ve already begun to consider any necessary improvements to your site to accommodate the influx of holiday traffic.  Below I’ve compiled holiday improvement ideas for e-commerce sites. I hope you find something here useful. Offer Bounce Back Discounts: Think about how much traffic your site will receive during the holidays. How can you harness that traffic [...]

We’ve heard it said that “a picture is worth a thousand words.” However, I’d argue that words can be worth a thousand pictures. Good product descriptions should both inform and persuade your customers. Below I’ve gathered  some tips for spicing up these powerful selling tools. List benefits, not features: Have you ever encountered a salesman who rattles off [...]

It’s a question I hear asked over and over again. Most eCommerce sites struggle with ranking their product pages due to 3 factors: duplicate content, poor internal linking, and competition. While nothing can be done about the last problem, much can be said about the first two. In this post, I’ll share some of the [...]

Now that everyone and their mother has a website and thinks they know SEO, odds are the number of websites competing for your keywords has increased drastically. Within any business, it’s vital to keep track of what your competitors are doing. This practice is even more important when it comes to SEO. In this post, [...]