When I was in college, I worked part time at an electronics retailer, where I was paid on commission. For the first year or so that I worked there, my sales performance was decent, but nothing spectacular. Many times I would spend hours telling customers the benefits of a product, only to hear them say, “Thanks for the info, maybe I’ll be back.” Then one day I learned an amazing trick to closing more sales, I simply needed to ask …

 5 years ago, I would have told you the most important tactic for email marketing was building your list. Today, that would probably be the last tactic I would recommend. Email marketing has evolved from a shot-gun approach to highly targeted sharp shooting. In this post, I’ll list some of the best ways to derail the effectiveness of your email marketing machine. Remember, these are ways to ruin your program, not improve it.
 1) Not Removing In-Active Subscribers: …

I’ll admit it, I’m not a big fan of affiliate marketing. Yes, it can be done right, but overall my experience with it has been negative. Let me share 3 warnings if you are considering venturing into this type of Internet marketing.
1)  Coupon code harvesting: If you have an e-commerce store, and your shopping cart accepts coupon or promotional codes, be very careful with affiliate programs. Many of the affiliates who join your program may …