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Archive for the ‘Website Conversion’ Category

Putting A/B Tests to the Test: 4 Pitfalls of Testing

Sunday, January 2nd, 2011

Website testing can be one of the most fruitful website optimization tactics in your arsenal. But, it can also be a huge waste of time. Below are 4 pitfalls I’ve found myself in at one time or another. 1. Testing “Everything” A common axiom in website optimization is to “test everything.” The problem with this advice is [...]

4 Reasons your Product Pages Don’t Convert

Tuesday, December 28th, 2010

I believe online stores focus too much on technology, too much on traffic generation, and even too much on site conversion optimization, and forget that it’s still all about the product. Everything else is just a tool. Below I’ll share what I believe to be the 4 biggest mistakes made on the product pages of today’s [...]

The Ultimate Holiday Checklist for E-Commerce Success

Friday, November 5th, 2010

I’m making the list, be sure to check it twice to ensure success for your e-commerce website this holiday season. Offer Bounce Back Discounts: Your site will be flooded with traffic this holiday season. How can you harness that traffic to create year long business? Consider offering a good discount incentive for customers to come [...]

How to Build the Perfect Website

Tuesday, July 6th, 2010

If you’re seeking perfection on your website, stop reading this. It doesn’t exist. In fact the search for perfection might just be more detrimental to your website than anything else. That homepage that your designer has been tweaking for weeks, stop fiddling and make it live. That ebook you’re still perfecting, launch it now. If you [...]

The Symptoms and Remedy for Homepage-itis

Sunday, May 23rd, 2010

Are you suffering from homepage-itus? The symptoms include: The belief that visitors always enter your website through the homepage You send all of your traffic PPC, SEO, or Ad traffic to the homepage Promoting products, content, email newsletters, or promotions only on the homepage The belief that the “wow factor” is the most important impression to a [...]

Unnecessary Detours on Your Website

Wednesday, April 21st, 2010

About Us. FAQ. Customer Service. Contact Us. Odds are you have these pages on your website. Last week I raised a question about the value of site if your products disappeared. But here’s another consideration, what if the above pages disappeared? If your About Us page was gone, would customers still be able to learn about [...]

Back to the Fundamentals of a Successful Website

Saturday, March 6th, 2010

These are all worthy causes. I’m going to suggest to you however that they aren’t the most fruitful pursuits. I’m going to suggest to you that we often bypass the quick-wins in favor of sexier options that we’re more familiar with. If your email marketing program is entirely focused on determining that right moment to [...]

5 Anti-Resolutions for Marketing Success in 2010

Tuesday, January 5th, 2010

The not to-do list is often as important as the to-do list. As you begin planning your web strategy for 2010, consider making these new year’s anti-resolutions: Stop relying on discounts: Pretend that for the next year your business had to survive selling only full price products or services. Would you survive? What does your [...]

Unlearning your Website: Thinking Like a Pre-Customer

Sunday, November 15th, 2009

Many would consider their industry expertise to be a competitive advantage. What if I were to suggest that your knowledge about your products and services can be the greatest hindrance to the success of your website? Tappers and Listeners Consider this fascinating study, highlighted in the book Made to Stick by Chip and Dan Heath. [...]

Breaking the Cycle of Website Redesigns

Sunday, September 27th, 2009

Website redesigns are expensive, time-consuming, and hugely popular. Why? Because unlike website optimization, they’re tangible and exciting. You clearly see the end result. In my observation, companies redesign their website’s quite frequently, typically following a predictable pattern: The Website Redesign Cycle Company creates website Company grows tired of website, and realizes it doesn’t meet all [...]

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