For this 3 Things entry, let’s take examine creative sales boosting tips retailers are using on their product pages to squeak out more conversions.
Multiple Add to Cart Buttons

If there’s one thing I learned as a salesperson after working 5 years in retail, it’s that you should ask for the sale early and often. On a [...]

When was the last time took a look at your top exit pages? Odds are, there’s a few pages that suffer from higher than average abandonment rates.
Off course, at some point, visitors will leave your site. But why not keep them there as long as possible? Below I’ve listed what I think are the most [...]

The ultimate disappointment for a customer is viewing the product page of an item they really want, and finding it’s not available. Recently, I came across several sites that take a unique approach with handling out-of-stock or discontinued items.
Example #1: Lancome-USA
Makeup retailer Lancome offers an extremely innovative “Since you liked… Now you’ll Love” feature to [...]

Walking out of a theater last night, I struggled to convey to my wife why I didn’t like the movie. “I can’t tell you exactly what they could’ve done better,” I said, “I just know they did it wrong.”
Odds are, 99% of the internet population is clueless about good web design, just as I’m ignorant [...]

Speed kills. In the case of website usability, the lack of speed kills. Many have erroneously assumed the advent of high speed internet connections would make website performance optimization irrelevant. On the contrary, it seems as internet connection speeds increase, users simply become more impatient and demand faster browsing. Below, I’ve gathered some simple (and [...]

Just the other night, my wife wanted to buy a purse on an eCommerce site that I have done extensive work for. Just out of curiosity, I decided to stand behind her and watch her interact with the website. As I jotted down notes as she went about shopping, I began to notice things I [...]

E-tailers have a lot to learn from traditional retailers. It seems that well-known eCommerce sites get away with atrocious usability mistakes simply because the internet as a shopping medium is growing so fast. Web managers may think that because sales numbers are up they must be doing everything right. For many online stores, nothing is [...]

Hopefully, you’ve already begun to consider any necessary improvements to your site to accommodate the influx of holiday traffic.  Below I’ve compiled holiday improvement ideas for e-commerce sites. I hope you find something here useful.

Offer Bounce Back Discounts: Think about how much traffic your site will receive during the holidays. How can you harness that traffic [...]

We’ve heard it said that “a picture is worth a thousand words.” However, I’d argue that words can be worth a thousand pictures.
Good product descriptions should both inform and persuade your customers. Below I’ve gathered  some tips for spicing up these powerful selling tools.

List benefits, not features: Have you ever encountered a salesman who rattles off useless specs [...]

Why do we hate car salesmen? Simple, we don’t trust them. It’s not that we don’t want the car, we just don’t find the salesman’s claims to be credible. Because of the lack of face to face interaction between you and your website visitors, customers will judge your company based on your website. Your products [...]