Unfortunately, yes it can. Let me explain. Suppose your website is relatively new, and you currently only rank for a few terms, namely your brand name. After a year or so of optimizing your site for search engines, you notice that despite a huge increase in search traffic, your conversion rate is significantly lower than [...]

Create a Discount Pop-Up Window Another creative way to decrease your abandonment rate is to launch a popup window anytime a customer exits your website while the shopping cart is still full. The popup window can say something like, “Complete your order now, and receive an additional 10% discount.” Hopefully, the customer will re-consider their action [...]

Add a “email me when in-stock” feature This feature is a no-brainer for sites that frequently sell out of their inventory. However, it’s amazing how few websites actually do it. Here’s how it works: Anytime a customer visits a product detail page that displays an “out of stock” notice, give them the option to be [...]

#1 Email Customers Who Abandon Their Shopping Carts An extremely smart tactic to bring back lost sales is to checkup on those people who never complete the checkout process. If you have already captured the customers’ email address, you can easily send them a friendly message informing them that you’re currently trying to improve your [...]

Let me sum up a conversation I had recently with a member of the production staff of a company I work for. “Justin,” she began, “Why do you allow just anyone to post product reviews? Too many people are complaining about prices, etc.” I responded with something to the effect of, “Well, consider this. If [...]