These are all worthy causes. I’m going to suggest to you however that they aren’t the most fruitful pursuits. I’m going to suggest to you that we often bypass the quick-wins in favor of sexier options that we’re more familiar with.
If your email marketing program is entirely focused on determining that right moment to send [...]

The not to-do list is often as important as the to-do list. As you begin planning your web strategy for 2010, consider making these new year’s anti-resolutions:

Stop relying on discounts: Pretend that for the next year your business had to survive selling only full price products or services. Would you survive? What does your answer [...]

Many would consider their industry expertise to be a competitive advantage. What if I were to suggest that your knowledge about your products and services can be the greatest hindrance to the success of your website?
Tappers and Listeners
Consider this fascinating study, highlighted in the book Made to Stick by Chip and Dan Heath.
A group of [...]

It starts with a clean, professional, easy to use website.
Then you launch a new product line, so you add a new button/ad/page, etc. Innocent enough right?
Next your company receives an award from an industry publication. Why not show it off on the homepage?
Then you read an article about a Google Adsense millionaire. Why not throw [...]

WARNING: Website optimization testing is extremely addictive. Sitting behind the scenes, pulling the strings, and seeing the effect of positive change is overwhelmingly rewarding.
So now you’ve committed to testing your website. Where do you start? What do you test? While you’ll ultimately have to answer these questions for yourself, below are 7 Do’s and Don’ts [...]

What goes through a visitors’ mind in the first 5 seconds after they land on your site? After all, that just might be all the time you’ve got until they reach for the back button. Let’s speculate on what happens at each moment…
Second 1 – Impressions: First impressions are forming. What loads first? Your header [...]

Nearly every business collects feedback from their customers, and rightfully so. Yet something has always bothered me about the way most online businesses elicit customer suggestions and criticism: they usually get it from their best customers.
In other words, the people most likely to give feedback are the people who spend the most money. So [...]

“Who Are You and What Do You Do?” – Is this possibly the last thought your prospect has right before they leave your website?
Too many websites have identity issues. That is, it’s too hard to figure out what the heck the site does, or what sets them apart from the crowd. Simply put, if prospects [...]

I’m making the list, be sure to check it twice to ensure success for your e-commerce website this holiday season.
Offer Bounce Back Discounts: Your site will be flooded with traffic this holiday season. How can you harness that traffic to create year long business? Consider offering a good discount incentive for customers to come back [...]

There’s a very good chance you won’t finish reading this blog post. Why? Because you’re constantly bombarded with distractions and options.
You have plenty of other blog posts to read or emails in your inbox beckoning for your attention. Even if you commit to reading this you may be distracted by a ringing cellphone or a [...]