I’m making the list, be sure to check it twice to ensure success for your e-commerce website this holiday season. Offer Bounce Back Discounts: Your site will be flooded with traffic this holiday season. How can you harness that traffic to create year long business? Consider offering a good discount incentive for customers to come [...]

I believe online stores focus too much on technology, too much on traffic generation, and even too much on site conversion optimization, and forget that it’s still all about the product. Everything else is just a tool. Below I’ll share what I believe to be the 4 biggest mistakes made on the product pages of today’s [...]

If you’re seeking perfection on your website, stop reading this. It doesn’t exist. In fact the search for perfection might just be more detrimental to your website than anything else. That homepage that your designer has been tweaking for weeks, stop fiddling and make it live. That ebook you’re still perfecting, launch it now. If you [...]

Are you suffering from homepage-itus? The symptoms include: The belief that visitors always enter your website through the homepage You send all of your traffic PPC, SEO, or Ad traffic to the homepage Promoting products, content, email newsletters, or promotions only on the homepage The belief that the “wow factor” is the most important impression to a [...]

About Us. FAQ. Customer Service. Contact Us. Odds are you have these pages on your website. Last week I raised a question about the value of site if your products disappeared. But here’s another consideration, what if the above pages disappeared? If your About Us page was gone, would customers still be able to learn about [...]

These are all worthy causes. I’m going to suggest to you however that they aren’t the most fruitful pursuits. I’m going to suggest to you that we often bypass the quick-wins in favor of sexier options that we’re more familiar with. If your email marketing program is entirely focused on determining that right moment to [...]

The not to-do list is often as important as the to-do list. As you begin planning your web strategy for 2010, consider making these new year’s anti-resolutions: Stop relying on discounts: Pretend that for the next year your business had to survive selling only full price products or services. Would you survive? What does your [...]

Many would consider their industry expertise to be a competitive advantage. What if I were to suggest that your knowledge about your products and services can be the greatest hindrance to the success of your website? Tappers and Listeners Consider this fascinating study, highlighted in the book Made to Stick by Chip and Dan Heath. [...]

It starts with a clean, professional, easy to use website. Then you launch a new product line, so you add a new button/ad/page, etc. Innocent enough right? Next your company receives an award from an industry publication. Why not show it off on the homepage? Then you read an article about a Google Adsense millionaire. [...]

WARNING: Website optimization testing is extremely addictive. Sitting behind the scenes, pulling the strings, and seeing the effect of positive change is overwhelmingly rewarding. So now you’ve committed to testing your website. Where do you start? What do you test? While you’ll ultimately have to answer these questions for yourself, below are 7 Do’s and [...]