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Archive for the ‘Website Usability’ Category

You’ve Got 5 Seconds – Don’t Waste Them

Friday, March 13th, 2009

What goes through a visitors’ mind in the first 5 seconds after they land on your site? After all, that just might be all the time you’ve got until they reach for the back button. Let’s speculate on what happens at each moment… Second 1 – Impressions: First impressions are forming. What loads first? Your [...]

Survey Says… You’re Not Getting the Right Feedback from Your Customers

Thursday, January 22nd, 2009

Nearly every business collects feedback from their customers, and rightfully so. Yet something has always bothered me about the way most online businesses elicit customer suggestions and criticism: they usually get it from their best customers. In other words, the people most likely to give feedback are the people who spend the most money. So [...]

Who Are You and What Do You Do?

Monday, December 8th, 2008

“Who Are You and What Do You Do?” – Is this possibly the last thought your prospect has right before they leave your website? Too many websites have identity issues. That is, it’s too hard to figure out what the heck the site does, or what sets them apart from the crowd. Simply put, if [...]

Optimizing Websites for Short Attention Spans

Tuesday, October 28th, 2008

There’s a very good chance you won’t finish reading this blog post. Why? Because you’re constantly bombarded with distractions and options. You have plenty of other blog posts to read or emails in your inbox beckoning for your attention. Even if you commit to reading this you may be distracted by a ringing cellphone or [...]

25 Web Form Optimization Tips

Tuesday, September 30th, 2008

Stop for a moment and consider the goals of your website. Regardless of whether it’s a purchase through a shopping cart, a lead generation, white paper download, or a email opt, I’m going to bet every one of these actions requires a customer to use a web form. With web forms playing such an important [...]

Avoid the E-Commerce Low-Trust Tax

Tuesday, September 16th, 2008

What’s one thing that all successful e-commerce sites have in common, regardless of their industry, technology, or experience? Their customers trust them. E-commerce in particular lends itself to a low trust environment. After all, when you make a purchase online, you’re giving money to someone you can’t see, for a products that you can’t touch. [...]

12 Ways to See Your Website for the First Time

Thursday, September 4th, 2008

What’s possibly the #1 problem preventing you from improving your website? You. As much as we want to believe website optimization is all about tactics and strategy, often the key to success lies in our own behavior. In order for optimization to occur, we first have to properly collect and interpret data about our websites. [...]

Alternative Goals: Converting that other 97%

Thursday, August 21st, 2008

I recall a memorable staff meeting in company I worked for when the following question was directed to me, “What percent of visitors to our website actually by make a purchase?” Upon responding that our website converted about 3% percent of traffic, a panic went off in the room. “What’s happening to the other 97%!?” [...]

10 Costly Assumptions

Wednesday, August 6th, 2008

“Never assume.” – These 2 words represent the greatest advice ever given to me on the topic of website optimization. Here’s a list of 10 assumptions site owners make (myself included) that could cost you a ton of business. Assumption #1: People will know how to find your website We often assume that people have [...]

8 Questions to Ask Before Redesigning your Website

Tuesday, July 22nd, 2008

Some evidence suggests top internet retailers are eager to frequently redesign their website’s, but not so eager to perform optimization and testing. It’s easy to understand why upper management loves redesigning websites. It’s tangible, it’s exciting, and it often comes with a load of lofty promises of future ROI. Website usability on the other hand, [...]


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