Stop for a moment and consider the goals of your website. Regardless of whether it’s a purchase through a shopping cart, a lead generation, white paper download, or a email opt, I’m going to bet every one of these actions requires a customer to use a web form.
With web forms playing such an important role [...]

What’s one thing that all successful e-commerce sites have in common, regardless of their industry, technology, or experience? Their customers trust them.

E-commerce in particular lends itself to a low trust environment. After all, when you make a purchase online, you’re giving money to someone you can’t see, for a products that you can’t touch. Needless [...]

What’s possibly the #1 problem preventing you from improving your website?
You.
As much as we want to believe website optimization is all about tactics and strategy, often the key to success lies in our own behavior. In order for optimization to occur, we first have to properly collect and interpret data about our websites. However, if [...]

I recall a memorable staff meeting in company I worked for when the following question was directed to me, “What percent of visitors to our website actually by make a purchase?” Upon responding that our website converted about 3% percent of traffic, a panic went off in the room. “What’s happening to the other 97%!?” [...]

“Never assume.” – These 2 words represent the greatest advice ever given to me on the topic of website optimization. Here’s a list of 10 assumptions site owners make (myself included) that could cost you a ton of business.
Assumption #1: People will know how to find your website
We often assume that people have memorized [...]

Some evidence suggests top internet retailers are eager to frequently redesign their website’s, but not so eager to perform optimization and testing. It’s easy to understand why upper management loves redesigning websites. It’s tangible, it’s exciting, and it often comes with a load of lofty promises of future ROI. Website usability on the other hand, [...]

Ever had one of those “aha” moments with your website? You know, that instant when you suddenly realize you’ve been doing something wrong for a long time?
What is your site’s stumbling block? Confusing navigation? Broken links? A tedious checkout? Odds are, there’s something hindering the performance of your website. Since it’s usually challenging to [...]

With all the modern gadgetry of eCommerce, it’s easy to overlook basics such as site navigation. In this post, the first in the 3 Things series, covering 3 innovative ways e-tailers are differentiating themselves, I’ll review some creative navigation strategies.
Solution Oriented Navigation
Traditionally, both retailers and e-tailers have organized their stores based on product categories. [...]

The following guest post comes courtesy of Linda Bustos from the Get Elastic Ecommerce Blog. After reading the post, be sure to stop by the blog. It’s a great resource for anything pertaining to Ecommerce, usability, or social media.
When you run an ecommerce website, you have the potential to sell products to [...]

When was the last time took a look at your top exit pages? Odds are, there’s a few pages that suffer from higher than average abandonment rates.
Off course, at some point, visitors will leave your site. But why not keep them there as long as possible? Below I’ve listed what I think are the most [...]