Good website navigation is the quintessential web usability principle. Yet so often it is neglected in favor of more glamorous site improvements. Just as a city cannot function without efficient roads and highways, your site will suffer without a logical, simple, and consistent navigation menu. Below I’ve gathered 10 Do’s and don’ts regarding website navigation.

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When you consider the competitive advantages of an online retailer, customer service is usually not the first thing that comes to mind. Many e-commerce sites, even the large well-known ones, are known for impersonal, mediocre customer service practices. And yet, the few e-tailors that differentiate themselves on serving their customers such as Zappos become well-known [...]

Imagine walking into a busy, high traffic grocery store. Despite the large number of customers in the store, you notice abandoned shopping carts strewn about the aisles and checkout lanes. For many online businesses, this example illustrates perfectly the predicament many online retailers find themselves in. Why? For one, I believe many online retailers [...]