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Five SEO & SEM Tools Everyone Should Use

by Justin Palmer - January 26th, 2008

As an SEO & PPC consultant, I’m constantly looking for ways to improve my productivity and effectiveness. In this quick post, I’d thought I’d share 5 tools that are making my life a heck of a lot easier.

  1. SEO Digger: My top fav right now, this innovative tool allows you to see which search queries you are ranking in the top 20 Google results for. According to the SEO Digger site, here’s how it works: “Seodigger works by building a reverse index. The first 20 SERP results are saved from 60 million search requests. Then, a “backward index” of the search engine is built, linking sites with keywords these sites can be found by.” For me, the tool is useful because it shows me keyword phrases that I haven’t intentionally optimized for, but present a great opportunity for capturing good traffic with a little work.
  2. Google AdPreview: A godsend for PPC marketers, this tool allows you to see ads as they appear to the normal Google visitor performing a search. (typically your Adwords ads don’t appear for your own searches when you are logged in). You can also change your geographic location in order to preview local ads as someone would in other part of the world. Thanks to Jeff Novak from 10 Golden Rules for alerting me to this one.
  3. SEO Book’s Firefox Plugin: This is the one Firefox plugin I can’t live without. The plugin shows 22 SEO metrics directly on the Google SERP, including incoming links, PageRank, Technorati Rank, Domain age, and more. You can also right click on any webpage and look at these same metrics at a glance.
  4. Google Sets: This Google labs tool is a great way of generating related keyword ideas. Basically, you enter a few keywords, and Google generates a list of related search terms. While the regular Google Keyword tool also generates keyword suggestions, Google Sets takes into account more than just one keyword phrase at a time.
  5. AdCenter Keyword Mutation Tool: Microsoft AdCenter’s keyword mutation tool is great for finding misspellings. Thanks to Linda Bustos for pointing out this tool as a great way to optimize internal site search.

Have you found any other SEO or SEM tools that are making your job easier? Please drop a comment.

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4 Responses to “Five SEO & SEM Tools Everyone Should Use” by Justin Palmer

  1. BlackHat Planet » Blog Archive » Five SEO & SEM Tools Everyone Should Use - internet marketing, seo, internet marketing online, seo services, internet marketing tool, dw230 seo, internet marketing strategy, company seo, internet marketing Says:

    [...] unknown wrote an interesting post today onHere’s a quick excerptAs an SEO & SEM consultant, I’m constantly looking for ways to improve my productivity and effectiveness. In this quick post, I’d thought I’d share 5 tools that are making my life a heck of a lot easier. SEO Digger: My top fav right now … [...]

  2. Linda Bustos Says:

    Oh I lovvve SEODigger, but I can’t figure out a useful purpose for Google sets yet, often my keyword terms are too specific!

    Thanks for linking to Smogger :D

  3. Marcus Says:

    I don’t know how long I’ve been using adwords, and I didn’t even SEE google ad preview. So thanks for that. (almost feel like saying DOH!)

    Any Wordtracker work I do, I do first in the Keyword Research Engine (
    It helps me build a much better keyword list for any given market. (if any of you have taken any internet marketing courses, you know that you need to find problem statements, so this helps)

    I Love SEO tools, but I do highly recommend SEO Quake, it has some amazing features and does great exporting and appending of results. ( Great for doing some quick excel compiling.

    And of course who can forget the Alexa toolbar. LOL, just kidding.

    Thanks for all the great advice.
    Must try SEO Digger.


  4. Tiffany Says:

    I like

    It tells me shows me what the competition is doing and is a great source for new keywords.

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