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	<title>Comments on: From Customers to Fans&#8230; Creating Enduring Brand Loyalty</title>
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	<link>http://www.palmerwebmarketing.com/blog/from-customers-to-fans-creating-enduring-brand-loyalty/</link>
	<description>Ideas for Marketing in Web 2.0</description>
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		<title>By: bus marketing</title>
		<link>http://www.palmerwebmarketing.com/blog/from-customers-to-fans-creating-enduring-brand-loyalty/comment-page-1/#comment-1315</link>
		<dc:creator>bus marketing</dc:creator>
		<pubDate>Wed, 04 Jun 2008 10:53:21 +0000</pubDate>
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		<description>[...] for you With the rising cost of most traditional forms of marketing, who wouldn??t prefer thehttp://www.palmerwebmarketing.com/blog/from-customers-to-fans-creating-enduring-brand-loyalty/The World&amp;39s Most Practical Small Business Marketing Expert John ...John Jantsch provides practical [...]</description>
		<content:encoded><![CDATA[<p>[...] for you With the rising cost of most traditional forms of marketing, who wouldn??t prefer thehttp://www.palmerwebmarketing.com/blog/from-customers-to-fans-creating-enduring-brand-loyalty/The World&#38;39s Most Practical Small Business Marketing Expert John &#8230;John Jantsch provides practical [...]</p>
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		<title>By: Kelly Rusk</title>
		<link>http://www.palmerwebmarketing.com/blog/from-customers-to-fans-creating-enduring-brand-loyalty/comment-page-1/#comment-575</link>
		<dc:creator>Kelly Rusk</dc:creator>
		<pubDate>Tue, 04 Dec 2007 14:22:23 +0000</pubDate>
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		<description>Great post!

I would caution that these techniques are *much* easier when a brand is already established... (With the exception of 4 and 5 -- though embracing these two can help make the others easier).

Not impossible, just a little tougher.</description>
		<content:encoded><![CDATA[<p>Great post!</p>
<p>I would caution that these techniques are *much* easier when a brand is already established&#8230; (With the exception of 4 and 5 &#8212; though embracing these two can help make the others easier).</p>
<p>Not impossible, just a little tougher.</p>
]]></content:encoded>
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		<title>By: Tim McGuiness</title>
		<link>http://www.palmerwebmarketing.com/blog/from-customers-to-fans-creating-enduring-brand-loyalty/comment-page-1/#comment-445</link>
		<dc:creator>Tim McGuiness</dc:creator>
		<pubDate>Mon, 26 Nov 2007 19:26:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.palmerwebmarketing.com/blog/from-customers-to-fans-creating-enduring-brand-loyalty/#comment-445</guid>
		<description>How about creating multiple microsites based on an offline community. 

For example, if you sell religious items, have a simple way for churches to create a microsite where they get to chose what products are offered or featured. They get a percentage of sales and you do the fulfillment. 

How about a hockey league? A bowling league? etc...</description>
		<content:encoded><![CDATA[<p>How about creating multiple microsites based on an offline community. </p>
<p>For example, if you sell religious items, have a simple way for churches to create a microsite where they get to chose what products are offered or featured. They get a percentage of sales and you do the fulfillment. </p>
<p>How about a hockey league? A bowling league? etc&#8230;</p>
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		<title>By: From Customers to Fans… Creating Enduring Brand Loyalty</title>
		<link>http://www.palmerwebmarketing.com/blog/from-customers-to-fans-creating-enduring-brand-loyalty/comment-page-1/#comment-389</link>
		<dc:creator>From Customers to Fans… Creating Enduring Brand Loyalty</dc:creator>
		<pubDate>Thu, 22 Nov 2007 04:05:56 +0000</pubDate>
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		<description>[...] palmerwebmarketing wrote a fantastic post today on &#8220;From Customers to Fans&#226; [...]</description>
		<content:encoded><![CDATA[<p>[...] palmerwebmarketing wrote a fantastic post today on &#8220;From Customers to Fans&acirc; [...]</p>
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