Have You Created a Frankensite?
It starts with a clean, professional, easy to use website.
Then you launch a new product line, so you add a new button/ad/page, etc. Innocent enough right?
Next your company receives an award from an industry publication. Why not show it off on the homepage?
Then you read an article about a Google Adsense millionaire. Why not throw a few ads in, and pick up some extra revenue?
Then one customer complains that your Privacy Policy was too hard to find. So you put a huge red button in your header linking to it.
Before you’re aware, your website is unprioritized, cluttered mess… a frankensite.
Take a step back, and remind yourself the primary purpose of your website. Is it to solicit leads? For a customer to make a purchase? To educate customers about your brand?
Now take a critical look at every button, page, color, word, or ad on your site. Does it attract or detract from your primary purpose?
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June 21st, 2009 at 10:19 am
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June 22nd, 2009 at 10:03 am
This is helpful…I do find that my homepage is cluttered. It’s best to use well-written tabs for the other webpages of the site.
June 29th, 2009 at 3:54 pm
Frankensites are great for website designers… or should I say, “re”designers! Great article.
July 8th, 2009 at 11:01 pm
Ha ha! This totally happened to my company’s website as it “evolved” during the first year after launch. And it did, in fact, take a re-design to get it back into shape.
Great advice; thanks.
July 10th, 2009 at 1:06 pm
I love the term Frankensite! As a internet marketing consultant, this is exactly why I advise my clients to just let us handle their updates.
August 7th, 2009 at 4:26 pm
I know a guy that specializes in Frankensites! Great description of the term too.
August 13th, 2009 at 12:19 pm
Here, Here! I have visited some Frankensites that were so cluttered, I actually could not find what the site was about or any content whatsoever. Nothing but flashing banners, blinking lights and animated ads!
Remember to focus on what your site is about and make sure all your visitors can plainly see what you have to offer!