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What if your products disappeared?

by Justin Palmer - April 5th, 2010

lightbulb-momentsImagine that all your products disappeared from your website. Would anything of value remain? Would your customers still come back?

If your answer is “no”, than you’ve successfully commoditized yourself.

If you’re truly passionate about your business, your site should be overflowing with content and community, both of which should be natural by-products of your real products. Content and community will endure, even if your products were gone.

What if, instead of your products being the main thing, they were actually souvenirs of a greater movement, idea, or lifestyle?

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5 Responses to “What if your products disappeared?” by Justin Palmer

  1. Are Products the Only Thing on Your Website? | Broad River Creative Says:

    [...] Palmer poses an interesting question on his blog, Palmer Web Marketing, in a post titled “What if Your Products Disappeared?” Imagine that all your products disappeared from your website. Would anything of value remain? [...]

  2. Smaller Box :: Blog :: Link Love: The Most Valuable Small Biz Articles Posted This Week Says:

    [...] If Your Products Disappeared Tomorrow… – I really liked this post, it’s good for getting you thinking. Probably my favorite one this week. [...]

  3. Auction website Says:

    My Query is what are the chances when your product disappeared? I mean If this option is available in the website and been programmed then it is possible otherwise how it is possible

    Regards

  4. Mitä jää jäljelle? | kari korkiakoski @ blogi Says:

    [...] verkkokaupastasi jos kaikki tuotteet katoaisivat? Olisiko verkkokaupalla enää mitään arvoa? Justin Palmer esitti kysymyksen verkkokauppojen näkökulmasta ja onkin kriittistä että menestyäkseen [...]

  5. business buzz 4-16-10 | craftMBA.com – business thinking for designers & makers Says:

    [...] What if your products disappeared? – You should be building content and community into your website, not just products. [...]

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