What if your products disappeared?
Imagine that all your products disappeared from your website. Would anything of value remain? Would your customers still come back?
If your answer is “no”, than you’ve successfully commoditized yourself.
If you’re truly passionate about your business, your site should be overflowing with content and community, both of which should be natural by-products of your real products. Content and community will endure, even if your products were gone.
What if, instead of your products being the main thing, they were actually souvenirs of a greater movement, idea, or lifestyle?
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April 7th, 2010 at 12:41 pm
[...] Palmer poses an interesting question on his blog, Palmer Web Marketing, in a post titled “What if Your Products Disappeared?” Imagine that all your products disappeared from your website. Would anything of value remain? [...]
April 9th, 2010 at 10:00 am
[...] If Your Products Disappeared Tomorrow… – I really liked this post, it’s good for getting you thinking. Probably my favorite one this week. [...]
April 12th, 2010 at 4:47 am
My Query is what are the chances when your product disappeared? I mean If this option is available in the website and been programmed then it is possible otherwise how it is possible
Regards
April 13th, 2010 at 12:41 am
[...] verkkokaupastasi jos kaikki tuotteet katoaisivat? Olisiko verkkokaupalla enää mitään arvoa? Justin Palmer esitti kysymyksen verkkokauppojen näkökulmasta ja onkin kriittistä että menestyäkseen [...]
April 16th, 2010 at 6:52 am
[...] What if your products disappeared? – You should be building content and community into your website, not just products. [...]