It’s an intriguing question. Is social media optimization (smo) today what SEO was a few years ago? Is it an infant giant ready to explode, or will it blow over? The question here is really whether or not the growth of social bookmarking and socialization sites will begin to compete with the SE’s. Although I strongly believe social media sites will continue in growing popularity, I find it hard to believe that people will anytime soon choose to search on sites like del.icio.us instead of Google.
Is it possible? Of course, but we’re a long ways away from that. However, since the number of people relying on social media sites for search is growing, it’s in the best interest of search marketer’s not to ignore this medium.
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