First off, this is not a sponsored post.
However, it will speak very favorably about Scan Alert’s HackerSafe service based on an experience I had with one of my clients.Basically, there are 3 purported benefits for using the Scan Alert logo and scanning service.
- Customer’s who see logo feel more secure when checking out, which will increase conversions
- Scanning exposes loopholes in site where hackers can penetrate
- As a deterrent to future hackers who see the logo
In my experience with one particular business, I didn’t necessarily see a noticeable improvement in conversion (although we didn’t a/b test, so maybe there was). The biggest benefit to us came from the vulnerability scanning they do.
Back in August of 2007, this company had an serious database breach from their website. They weren’t sure exactly how it happened, but the hackers were able to see customer contact information. Fortunately, the company did not store credit card info. Regardless, having to email hundreds of customers telling them their information was compromised was a PR disaster.
Unfortunately, this small company did not have the internal resources to implement a full security audit on the website. They signed up for the Hacker Safe service, and the vulnerability scanning exposed several serious problem areas where information could be hacked in to.Basically it comes down to this.
For the small to medium size e-commerce site, Scan Alert’s service is a great low cost security initiative. (I believe the annual fee is somewhere around $2000). While it won’t necessarily catch everything, most of the major issues will be found out.
Be sure to leave a comment about your experience with HackerSafe or any online security issues in general.