Comments on: Subject Lines that Grab and Don’t Let Go

By: SEO Pakistan

SEO Pakistan — Sat, 25 Apr 2009 05:45:12 +0000

Studies show that only the first 45 characters of the subject line grab a reader’s attention. It is therefore crucial to spend some time developing and testing your subject line.

By: Bloggers Digest - 12/21/07 - Get Elastic Ecommerce Blog

Bloggers Digest - 12/21/07 - Get Elastic Ecommerce Blog — Fri, 21 Dec 2007 18:34:03 +0000

[...] Justin Palmer gives some fabulous tips on writing email subject lines. [...]

By: SEO Canada

SEO Canada — Fri, 14 Dec 2007 03:49:40 +0000

Great tips, just make sure you don’t use too many special characters or you’ll end up in my spam folder

By: palmerwebmarketing

palmerwebmarketing — Fri, 14 Dec 2007 01:04:26 +0000

I agree, “free” definately attracts a different audience. I’ve found that offering a freebie in the email does increase the open and click-through rates, but it doesn’t do much for the overall purchase conversion rate.

By: Tim McGuiness

Tim McGuiness — Fri, 14 Dec 2007 00:03:15 +0000

I wonder about #7 – sometimes I think “free” has been used to death.

I’ve done some testing recently that seemed to show that “free” actually lowered conversion rates. I ran them a few times in different ways and the results were consistent.

Was it because I was targeting a more sophisticated/jaded market? Maybe.
But it’s something I’m watching.

Your suggestion for A/B testing is spot on. Every market behaves differently.

I’ve tested using a question (#4) and am convinced it improves rates. I can’t wait to try combining them!? Should do well for the chess players out there { In chess notation, ?! means a dubious idea & !? means an interesting, new idea }