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The Google PageRank Update… What I’ve Learned

by Justin Palmer - October 29th, 2007

Well, it finally happened. The long awaited Google PageRank updated has sent shockwaves through the SEO community. Despite some of my client’s sites loosing a notch on the over-rated PR scale, I can careless. The results of the SEO campaigns I currently manage have never been better.

In this quick post, I’ll share what SEO tactics have been working for me in the last few months.

  1. Focusing on niche keywords first, High volume keywords later
  2. Creating multiple landing pages, each focusing on 3-4 keywords
  3. I’ve nearly stopped SEO-ing home pages and focused on niche landing pages instead
  4. Greatly diversify link anchor text
  5. Focusing on Site-wide SEO including url and linking structure
  6. Stopped wasting my time with Web directories (I still use blog directories, however)
  7. Dropped all Reciprocal Links Pages. (according to Matt Cutts, linking to certain sites can actually decrease PageRank)

I suppose this post didn’t have much to do with the PageRank update. But I think that supports my point that PageRank is a poor SEO metric. 

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One Response to “The Google PageRank Update… What I’ve Learned” by Justin Palmer

  1. My Ghillie » The Google PageRank Update… What I’ve Learned Says:

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