Comments on: The Web Marketer Who Cried Wolf http://www.palmerwebmarketing.com/blog/the-web-marketer-who-cried-wolf/ Ideas for Marketing in Web 2.0 Fri, 05 Aug 2011 13:57:53 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Palmer Web Marketing » 5 Anti-Resolutions for Marketing Success in 2010 http://www.palmerwebmarketing.com/blog/the-web-marketer-who-cried-wolf/comment-page-1/#comment-3203 Palmer Web Marketing » 5 Anti-Resolutions for Marketing Success in 2010 Tue, 05 Jan 2010 05:28:41 +0000 http://www.palmerwebmarketing.com/blog/?p=719#comment-3203 [...] is often “do more”. That means more emails, more promotions, more ads, whatever. But more is a slippery slope, and only digs you into a hole for next year. What if your marketing budget was cut in half this [...] [...] is often “do more”. That means more emails, more promotions, more ads, whatever. But more is a slippery slope, and only digs you into a hole for next year. What if your marketing budget was cut in half this [...]

]]> By: ecommerce software http://www.palmerwebmarketing.com/blog/the-web-marketer-who-cried-wolf/comment-page-1/#comment-2851 ecommerce software Tue, 25 Aug 2009 16:53:03 +0000 http://www.palmerwebmarketing.com/blog/?p=719#comment-2851 Trust is the basic of the business, you trust you buy, you do not trust you go elswere. Trust is the basic of the business, you trust you buy, you do not trust you go elswere.

]]> By: Terri Seymour http://www.palmerwebmarketing.com/blog/the-web-marketer-who-cried-wolf/comment-page-1/#comment-2790 Terri Seymour Thu, 13 Aug 2009 17:16:36 +0000 http://www.palmerwebmarketing.com/blog/?p=719#comment-2790 I definitely agree and using the Boy Who Cried Wolf story gives it more of an impact. Good choice! I definitely agree and using the Boy Who Cried Wolf story gives it more of an impact. Good choice!

]]> By: Bruno M http://www.palmerwebmarketing.com/blog/the-web-marketer-who-cried-wolf/comment-page-1/#comment-2773 Bruno M Thu, 06 Aug 2009 17:52:55 +0000 http://www.palmerwebmarketing.com/blog/?p=719#comment-2773 Justin, interesting post. In my experience with online retail, the true cost of bombing your customers comes in the form of opt-outs, and that cost is often overlooked and not a trivial amount. We modeled customers that opted out and no big surprise - their future value is reduced considerably. Justin, interesting post. In my experience with online retail, the true cost of bombing your customers comes in the form of opt-outs, and that cost is often overlooked and not a trivial amount. We modeled customers that opted out and no big surprise – their future value is reduced considerably.

]]> By: thigiru http://www.palmerwebmarketing.com/blog/the-web-marketer-who-cried-wolf/comment-page-1/#comment-2772 thigiru Thu, 06 Aug 2009 06:18:34 +0000 http://www.palmerwebmarketing.com/blog/?p=719#comment-2772 Yep, its true that you must be trusted, thereby you should fight not to get a mistrust to your targeted niche. Yep, its true that you must be trusted, thereby you should fight not to get a mistrust to your targeted niche.

]]> By: Claire Spencer http://www.palmerwebmarketing.com/blog/the-web-marketer-who-cried-wolf/comment-page-1/#comment-2771 Claire Spencer Wed, 05 Aug 2009 23:27:30 +0000 http://www.palmerwebmarketing.com/blog/?p=719#comment-2771 Cant agree more, I'd add though, while breaking down the layers of trust, you're also slowly deteriorating any sense of credibility you had too, communicating with an audience purely to meet targets always reeks of desperation, and most of the time your audience can sense it. So while they may give you the benefit of the doubt once, there will definitely be a nasty after taste which permeates beyond digital and out into the world of "word of mouth"...How many times have I been at a dinner party, been asked who I work for and get a resounding response- "oh those guys! I followed the link but I didn't know what they wanted me to do." Ugh. Nothing beats a well thought out mixed-media approach so you can change direction quickly.... Cant agree more, I’d add though, while breaking down the layers of trust, you’re also slowly deteriorating any sense of credibility you had too, communicating with an audience purely to meet targets always reeks of desperation, and most of the time your audience can sense it.

So while they may give you the benefit of the doubt once, there will definitely be a nasty after taste which permeates beyond digital and out into the world of “word of mouth”…How many times have I been at a dinner party, been asked who I work for and get a resounding response- “oh those guys! I followed the link but I didn’t know what they wanted me to do.”
Ugh.

Nothing beats a well thought out mixed-media approach so you can change direction quickly….

]]> By: Paul Travis http://www.palmerwebmarketing.com/blog/the-web-marketer-who-cried-wolf/comment-page-1/#comment-2754 Paul Travis Fri, 31 Jul 2009 22:55:14 +0000 http://www.palmerwebmarketing.com/blog/?p=719#comment-2754 Great observation, Justin -- interesting content FOR THE AUDIENCE remains The Grail! Great observation, Justin — interesting content FOR THE AUDIENCE remains The Grail!

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